Six habits to revamp your email strategy
Email opens the door to effective marketing. Over 205 billion emails are sent out every day. Some 72% of U.S. adults say they prefer companies communicate with them through email, while 91% say they’d like to receive promotional emails from the companies they do business with. And nearly three-quarters …
Masterpass-enabled bots launch on Facebook Messenger
AI-driven platform engages consumers, facilitates transactions and a secure checkout experience PURCHASE, N.Y. and SAN JOSE, Calif. — Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to …
Vantiv, Womply partner to deliver Big Data insights to merchants
CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …
Flexiti Financial appoints marketing, retail experts to Advisory Board
TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …
Environics Analytics releases 2017 update of its Canadian data and analytics products
TORONTO — Environics Analytics (EA) has announced the 2017 update of its suite of Canadian marketing analytics products. The update covers nearly two dozen databases, including DemoStats, the comprehensive demographic database that offers statistics for 2017 and projections for 2020, 2022 and 2027. The release also includes the latest edition of PRIZM5, …
Canada Post E-commerce Innovation Awards now open for applications
Prizes include 0,000 in shipping credits for large retailers, ,000 for small retailers TORONTO — Now in their sixth year, the Canada Post E-commerce Innovation Awards celebrate retailers large and small, saluting excellence in omni-channel strategy, customer engagement initiatives and community impact. Winners receive prizes designed to further propel their success, …
Goodyear announces Air Miles contest winner
EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …
Stephen Thomas Ltd. names Paula Attfield president, Bryan Tenenhouse promoted to EVP and chief creative officer
Neil Gallaiford will remain as CEO as agency gears up for further U.S. growth TORONTO — On the heels of its recent fundraising account win of Dallas-based cancer research foundation Susan G. Komen, Stephen Thomas Ltd (ST) has announced that Paula Attfield has been promoted to president from her previous role as executive …
Car dealer’s digital marketing campaign receives major boost from unaddressed direct mail
Sherwood Chevrolet increases new customer leads by 134% with direct mail complementing its digital marketing strategy Saskatoon’s Sherwood Chevrolet had been experiencing good growth since the economic crisis of 2008 but, like all car dealerships, it recognized that brand loyalty fades easily and competition is fierce. Especially since the quality …
Inbox Marketer Corporation celebrates five consecutive years of top product ranking
GUELPH, ON — This week marks the fifth consecutive year that Inbox Marketer’s CONNECT email platform has been ranked number one amongst mid-market vendors by the Red Pill Email Report. The comprehensive Email Vendor Features & Functions Guide ranked 20 international email service providers based on 600 questions across eight different …