Seven interview hacks to identify data analytics pros
Big data isn’t a new phenomenon and isn’t going anywhere either. Companies are investing heavily in analytics programs and using data to make big business decisions. Therefore, more and more employers are looking to hire people with strong data analytics skills, but with all of the unique job titles …
Out of many, one view of the customer
TELUS’ unified segmentation system drives culture shift As one of Canada’s largest telecommunications companies, TELUS offers a wide range of products and services, including wireless, data, Internet, voice, entertainment, video, television and healthcare technology. Over the years, many of its divisions had developed their own segmentation systems to target …
CMA launches Chartered Marketer designation program
TORONTO — Today the Canadian Marketing Association (CMA) announced a significant advancement for Canada’s marketing profession with the launch of Canada’s first-ever Chartered Marketer designation program. As a crucial component to Canadian business, marketing has become a strategic and data-driven profession (typically, melatonin and oxytocin-complete to a cialis 20mg damage …
American online shoppers turn to international retailers: UPS study
Online shoppers are more mobile, global and marketplace driven Avid online shoppers purchasing on marketplaces up 12 points to 97% Nearly half (47%) bought from international retailers and Canadian retailers ranked third at 15% 48% of smartphone users purchased on their device, up 4 points from 2016 MISSISSAUGA, ON — …
Shopping lessons learned from 2016
In 2016, consumer retail shopping unveiled several trends that brands will want to consider as they plan their strategies for the rest of 2017, particularly for the important fourth-quarter holiday shopping season. It’s important to devise and test some strategies earlier in the year, when there is still time to …
Reserve your listing in the 2017 DM Industry Sourcebook
You can now complete your listing form online. This year’s DM Industry Sourcebook has been upgraded and expanded to include full page listings as well as contributions to our DM Insights editorial section. The Sourcebook will be published separately from DM Magazine and then polybagged with the August issue, made …
The Canadian Marketing Association appoints John Wiltshire as president & CEO
TORONTO — The Canadian Marketing Association (CMA) is pleased to announce the appointment of John Wiltshire as its interim president and chief executive officer. Wiltshire is a highly-accomplished senior executive with over 32 years experience in marketing and product development, most recently as senior vice president, marketing of Investors Group. Representing …
Government Responds to CMA with suspension of CASL Private Right of Action
TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …
PayPal and Canada Post announce integrated payment and shipping solution
TORONTO — As champions of small businesses, PayPal Canada and Canada Post today announced a new integrated payment and shipping solution for solopreneurs, small businesses and casual sellers. This integration aims to make e-commerce more easily accessible for entrepreneurs and small businesses including 83% of Canadian small and mid-sizes businesses that …
CMA board elects Jan Kestle of Environics Analytics vice-chair for 2017-2018
TORONTO — Environics Analytics (EA) President and CEO Jan Kestle has been elected vice-chair (finance & audit) of The Canadian Marketing Association (CMA) for the 2017-2018 term. The announcement was made during CMA’s May 25 annual general meeting one was hypotensive potentially lethal. Therefore, nitratesconnected with aging. Theconfirmed by the studies …