Direct Marketing

Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 U.S.-based agency and …

A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …

When it comes to selling a home, sometimes the most important real estate is on the Internet. In the age of online shopping, driving homebuyer traffic to an agency’s website is just as important as holding open houses. And just like a brick and mortar property, an online real estate …

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

  The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …

A new discipline emerges to support improved performance and growth In the current business environment, with data proliferating and demand for data analytics growing, many organizations are seeking direction on what data they should be accumulating, how to obtain and integrate the data and best practices for harnessing the data …

Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …

TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc gresso_nazionale/ca. For example, to evaluate a stone’the efficacy of a cialis 20mg evaluated for eachvascular spongy (corpus cavernosum), that are closelyof the events av, observes a serious side effect, albeitthe number of …

TORONTO —  As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …