Mobile conversion rate equals desktop for first time–survey
New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase Toronto–Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle …
New Nielsen program tracks “behaviour in the digital age”
MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …
Canadians want user-friendly information about privacy policies
While most read parts of privacy policies, many admit they do not read them at all TORONTO — In a study commissioned and guided by the Canadian Marketing Association (CMA)’s Privacy and Data Advisory Committee, it was found that consumers want to read privacy policies, but they have to be user-friendly. …
UPS, Sage partner to help small businesses deliver for customers
Integrated UPS shipping and tracking solutions within Sage Business Cloud helps small businesses save on domestic shipments within the US, UK, and Canada Richmond, B.C. — Sage and UPS are offering small businesses a single, real-time source of customer and order data to simplify financial management and shipment processing with Sage Business Cloud. …
CMA’s “Epic Wins and Epic Fails” video series returns with new episodes
TORONTO — Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series “Epic Wins and Epic Fails” will kick off 2018, with new episodes from some of Canada’s top financial services and retail marketers weighing in on some of the greatest successes …
70% of marketers expect primary research in new agency pitches
Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and …
Making sense of the census for marketers
A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …
Royal LePage turns to data analytics to help buyers find their “perfect life”
When it comes to selling a home, sometimes the most important real estate is on the Internet. In the age of online shopping, driving homebuyer traffic to an agency’s website is just as important as holding open houses. And just like a brick and mortar property, an online real estate …
Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers
Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …
Technical considerations for data-driven customer-centric orgs
The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …