Flipping your AI on-switch
By Paul Roehrig Marketing is at the front line of the AI revolution (surprise!) Marketers know artificial intelligence (AI) and digital technologies are impacting their work. The list of responsibilities is longer. The budgets are tighter. The opportunities are growing (but so are the risks). You have …
How will AI and Machine Learning impact direct marketing?
By Nick Sleeth From everything we hear and read today, it sounds like and artificial intelligence (AI) and machine learning (ML) are going to make data more insightful and actionable. But the reality is that AI and ML are very complex and expensive technologies to leverage, if you include all …
Retail’s future: complementary online and offline experiences
By Michael Phillips Take a walk through a nearby mall (if it’s still open) and you’ll notice the obvious: retail is in free fall. And while there are many reasons for the crisis—online commerce, shifting consumer behaviour and poor in-store experiences, to name a few—there is also a solution. That …
Air Miles expands partnership with Samsung Pay for points
Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles …
Opinion: Three Ways Analytics Tools Drive CX Transformation
by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …
Walmart Canada to build $175 million state-of-the-art fulfillment centre in Surrey, BC
Fulfillment centre will provide fresh and frozen grocery items to 60 stores within British Columbia; Facility to feature state-of-the-art technology, with focus on sustainability and zero-waste SURREY, BC–Walmart Canada has announced plans to invest more than $175 million to build a new 300,000 square foot, high-tech, state-of-the-art fresh, frozen grocery facility …
Joint bid under new corporation targets Aeroplan loyalty business for $250 million in cash
TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation, on behalf of a corporation to be formed, have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability at March 31, 2018) for $250 million …
Amazon Expands Footprint in Ontario with New Fulfillment Centre in Caledon
The facility will create more than 800 full-time jobs in Greater Toronto Amazon plans a new fulfillment centre in Caledon, a town in the greater Toronto area. The 1-million square foot facility will create more than 800 full-time jobs with comprehensive benefits and join Amazon’s network of existing Ontario buildings …
Manulife transforms customer experience as part of massive strategic shift to digital
TORONTO–Manulife plans to transform its Canadian business, including a program to digitize and consolidate a number of its back-office functions, optimize its head office real-estate footprint, retrain and hire employees with digital skills, and refocus its customer experience across all business lines to continue to serve the evolving needs of …
Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All
TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …