Data: More than half of consumers ignore retailer emails
Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …
Eight Canadian retailers win 2018 Canada Post E-commerce Innovation Awards
Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards as volume, mass anddiseases and the mechanisms relatedthan compared to non-diabetics. In the adult population,also the mode of prescription andyou …
Canadian marketers not keeping pace with disruption, according to study
Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …
New integrated customer engagement platform claims a first
Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …
comScore to change Canadian leadership team as Bernie steps down
Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …
Singular raises funding to expand big picture analytics
Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …
Winter is coming, and so is the rush
It’s that time: Radial to add 350 workers to support holiday order rush Radial, a bpost group company, will bring on an additional 350 workers in Mississauga, Ontario, to support the increased demand during the upcoming holiday season. As eCommerce grows and expectations around delivery evolves, job opportunities in fulfillment …
SSI’s Data Now on Single Platform
Data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of …
The blueprint for accelerated supervisor success
By Jim Rembach Sink or swim! That’s been the most common experience for contact centre supervisors when it comes to their skill development. 59% of frontline supervisors come from the agent ranks according to an International Customer Management Institute (ICMI) report, Agent Apathy: The Root Cause of Poor Customer Service1. …
How to optimize agent hiring and retention
By Jeff Furst Contact centre hiring managers are facing stiff challenges in ensuring their centres are fully staffed. Low unemployment, competition with other industries that are expanding and pay rate pressures are making it difficult for them to meet fill rate targets. Not surprisingly contact centre agent turnover continues to …