Direct Marketing

Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …

LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across …

Interim board announces organization’s name; takes concrete steps to formalize TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim Board have …

TORONTO–Ipsos announced the winners of its 2018 Financial Service Excellence Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience. This year was a year of change for the awards, which were formerly called the Ipsos Best Banking Awards. This re-branding accompanies changes made to the …

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Canadians Prefer Shopping Online for Clothing and Accessories TORONTO– Whether a shopper’s favourite season is winter, spring, summer or fall, stocking their wardrobe to keep up with Canada’s ever-changing weather conditions can be a costly feat. According to a recent Ebates.ca poll, 50 per cent of Canadians cite summer as …

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …

PUDO Inc., North America’s first carrier-neutral pick-up drop-off network has an agreement with global third-party logistics company Landmark Global Inc., part of the bpost group, to undertake a mutually beneficial arrangement for LGI and its customers to use PUDO’s network of parcel pick-up and drop-off locations, to enhance the last-mile …

TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …

 Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …