Direct Marketing

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by …

CHARLOTTETOWN–iWave has added their new Insights feature, which helps nonprofits segment their database and uncover major gift prospects by analyzing an individual’s donation history with the specific organization as well as wealth and philanthropic indicators within iWave’s database. A common challenge for many nonprofits is their database contains thousands of …

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …

TORONTO–TribalScale has joined the Amazon Web Services (AWS) Partner Network (APN) as a Select Consulting Partner. The agreement recognizes TribalScale’s expertise in cloud-based software development and ability to leverage the AWS platform and its tools. Together, TribalScale and AWS are providing complete cloud services and a cloud management portfolio that …

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

New partnership with Media Monks is another step forward in Avon’s ‘Open Up’ strategy, digitizing the business and e-enabling Representatives LONDON–Avon Products, the historical leader in direct selling of beauty products, has appointed global creative production company MediaMonks to support its Representative’s growing use of ecommerce and digital tools with …

Data-driven marketing and loyalty analytics company Aimia Inc.  today provided an update on the Canada Revenue Agency (CRA) 2013 audit of Aimia Canada Inc. Aimia has received a ‘Final letter for the 2012 and 2013 taxation years’ from the CRA concluding on their audit. A notice of re-assessment is expected …

VAUGHAN, ON–The year’s most outstanding work in residential real estate sales and marketing was honoured by the National Association of Home Builders (NAHB) at the National Sales and Marketing Awards gala (The Nationals) in Las Vegas rulico to 51% in less than a betaine, and 78% less usefulwill be distributed …

Automated, easily deployable big data analytics solutions to gain traction, finds Frost & Sullivan The introduction of 5G networks will have a significant impact on the market for data analytics solutions for service providers, as it creates a need to analyze important metrics flowing between connected devices. Furthermore, the implementation …

Consolidated portfolio of broadcast networks to accelerate innovation and collaboration across platforms TORONTO–Corus Entertainment Inc. has made what it calls enhancements to its executive leadership team and business operating structure which are designed to accelerate advancement of its strategic priorities to own more content, engage audiences and expand into new …