Meetings and Events: Insights from Skift Meetings’ Megatrends 2025 Report
The Skift Meetings Megatrends 2025 examines the pivotal shifts shaping the meetings and events industry in the year ahead. This report dives into the transformative forces redefining how we connect, collaborate, and create experiences. From AI-powered personalization revolutionizing event design to the growing demand for authenticity, sustainability, and mental well-being, …
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester
Brett Townsend is the SVP of Strategy at the research firm Quester and co-author of the book “Insights on the Brink”. By Stephen Shaw Once upon a time marketers would not hesitate to invest in market research before launching a new product or taking a gamble on a Big Creative …
The ROI of Whistleblower Programs: Reducing Financial Fraud and Protecting Bottom Lines
By Shannon Walker In an era where corporate transparency and accountability are under growing scrutiny, whistleblower programs have emerged as critical safeguards against fraud and financial misconduct. Far from a mere compliance measure, these initiatives are increasingly seen as an investment in a company’s long-term financial health and ethical standing. …
The Art, Maths, and Science of Employee Appreciation
By Tsvetelina Hinova We all know instinctively when we are happy at work and employers value continuity and stability so having a contented workforce is a win-win for any business or organisation. In today’s economy, with historically low levels of unemployment, remote working and disparate workforces often spread across borders …
Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute
By Stephen Shaw Jim Kraus is President of the Buyer Persona Institute and the co-author of the book “Buyer Personas”. You may have seen them displayed on large wall posters in your building hallways and common areas. Maybe you were given laminated one-page summaries of them. Or possibly been handed …
Strategic Patience and Expertise: The Keys to Successful Data Center Financing in Canada
By Jim Moschos Canada’s data center industry is booming, driven by surging demands for cloud computing, artificial intelligence, and the expansion of digital infrastructure. While global tech giants play a significant role in this growth, financial professionals in Canada face a unique set of challenges when it comes to building …
WestJet Rewards is on a New Flight Path for 2025
By Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …
Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist
By Stephen Shaw When Apple suddenly incurs the wrath of the public for a cultural gaffe, it is clear times have changed. The offense was committed earlier this year when Apple released a 10-minute video titled “Out of Office”, the latest installment in a lighthearted promotional series called “The Underdogs”, …
Finance Forward: 10 Breakthrough Innovations Reshaping the Future of Financial Services Marketing
By Allison Karavos The past twenty years have seen incredible advancements in technology of all sorts (do we even remember life before the smartphone?) – and the world of financial services is no exception. But innovation is far from over. The financial sector stands on the edge of even more …
Behavioural Science: Could Supermarket Loyalty Cards Nudge Consumers to Make Healthier Choices?
By Magda Osman Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this work, and do we want it? Our recent study, published in the Scientific Journal of Research …