Charting a Path to Customization With Data Science
By Heidi Kimble For marketers and customers alike, personalization is a win-win — customers receive more relevant materials from a business, and are therefore more likely to remain loyal to that business moving forward. Sounds great…but how do we get there? Personalized marketing is kind of like the pot of …
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute
By Stephen Shaw In 1960 the American Marketing Association’s Journal of Marketing published a landmark article by a Pillsbury executive named Robert Keith titled The Marketing Revolution. In a succinct 4-pages Keith chronicled the evolution of marketing at Pillsbury from the founding of the company in 1869. The point of …
Four Key Reasons the Future of B2B Commerce is Collaborative
By Nancy Sansom For too long, the B2B invoice to cash cycle has been a transactional and poor customer experience. An invoice is entered in a system and a payment is made on the other side, if you’re lucky. Throw in disputes, lost invoices, daily distractions, and more, and there …
The AIIM Group Acquires Prime Data
Prime Data is a provider of data-enriched marketing communication solutions TORONTO, ON–AIIM Holdings Inc., a leading provider of omnichannel marketing communications solutions, announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company …
Six Reasons the Metaverse is Here to Stay
A McKinsey View There’s ample skepticism right now from people who think the metaverse is just a flash in the pan. That’s also what some people thought about the internet during the 1990s. But then, as now, one thing was clear: although we didn’t know which companies would shape this …
Customer Data Platforms and Why You Need One
By Fiona Hillard Chapter 1: What is CDP? We’ve all experienced it at one time or another – that moment when you took a chance on Spotify’s Discover Weekly playlist, or Amazon’s product recommendations, and they completely knocked it out of the park with their picks for you. Let’s hear …
Marketing Accountability
An Interview with Neil Bendle, Associate Professor of Marketing, University of Georgia, and Chair of the Marketing Accountability Standards Board By Stephen Shaw They are two solitudes — operating in isolated siloes, regularly clashing with one another, insistent on their point of view. So why do finance and marketing …
All-In-One Marketing Platform Approach Failing To Build Customer Trust
By Tom Fricano Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws such as GDPR and CCPA, businesses are also receiving customer backlash related to poor customer experiences. This transformation of interacting with customers online …
Talking Points
Chipotle Rewards means real food becomes real free real fast. Chipotle Mexican Grill officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle’s efforts to make the brand more accessible and to strengthen the relationship with its Canadian community. Chipotle implemented its U.S. loyalty …
2022 Excellence in Retailing Awards: WINNERS ANNOUNCED
Retail Council of Canada’s prestigious recognition reflects retailers’ most significant innovations during a period of unprecedented change TORONTO, ON–Over the last year, retailers across Canada have continued to demonstrate remarkable leadership and have implemented important innovation. Fifteen of those retailers took home top accolades tonight at the 2022 Excellence in …