Mapping Immigration: Environics Analytics Launches NewToCanada
TORONTO, ON–Environics Analytics (EA) announced the launch of NewToCanada, a powerful quarterly demographic database designed to capture Canadian immigration trends by immigration type, country of origin and region of origin. These data help quantify permanent and non-permanent residents, which countries residents are coming from and where these new residents are …
Dos and don’ts of copy and design that worked with amazing results. And why.
By Billy Sharma Nick Horne, creative director at True Digital said, “The value of creativity has always been about investment. Creativity is the ultimate embodiment of ROI. Creativity should be the multiplier of value, how we unlock untapped potential value. Anyone can go to Fiverr or ‘pick up the copy, …
How Data-Driven Businesses Adapt to New Streams from Open Banking
By Stephen Hogg For small business owners, today’s business is anything but usual. Markets, consumers, and realities are ever-changing, meaning that small business owners have to react quickly, sometimes changing their business models at the core. And those reactions come with a cost. Inflation, the rising cost of goods and …
Charting a Path to Customization With Data Science
By Heidi Kimble For marketers and customers alike, personalization is a win-win — customers receive more relevant materials from a business, and are therefore more likely to remain loyal to that business moving forward. Sounds great…but how do we get there? Personalized marketing is kind of like the pot of …
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute
By Stephen Shaw In 1960 the American Marketing Association’s Journal of Marketing published a landmark article by a Pillsbury executive named Robert Keith titled The Marketing Revolution. In a succinct 4-pages Keith chronicled the evolution of marketing at Pillsbury from the founding of the company in 1869. The point of …
Four Key Reasons the Future of B2B Commerce is Collaborative
By Nancy Sansom For too long, the B2B invoice to cash cycle has been a transactional and poor customer experience. An invoice is entered in a system and a payment is made on the other side, if you’re lucky. Throw in disputes, lost invoices, daily distractions, and more, and there …
The AIIM Group Acquires Prime Data
Prime Data is a provider of data-enriched marketing communication solutions TORONTO, ON–AIIM Holdings Inc., a leading provider of omnichannel marketing communications solutions, announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company …
Six Reasons the Metaverse is Here to Stay
A McKinsey View There’s ample skepticism right now from people who think the metaverse is just a flash in the pan. That’s also what some people thought about the internet during the 1990s. But then, as now, one thing was clear: although we didn’t know which companies would shape this …
Customer Data Platforms and Why You Need One
By Fiona Hillard Chapter 1: What is CDP? We’ve all experienced it at one time or another – that moment when you took a chance on Spotify’s Discover Weekly playlist, or Amazon’s product recommendations, and they completely knocked it out of the park with their picks for you. Let’s hear …
Marketing Accountability
An Interview with Neil Bendle, Associate Professor of Marketing, University of Georgia, and Chair of the Marketing Accountability Standards Board By Stephen Shaw They are two solitudes — operating in isolated siloes, regularly clashing with one another, insistent on their point of view. So why do finance and marketing …