Direct Marketing

By Alexandra Conza Across the marketing industry, artificial intelligence has become the new operational standard for high-performing teams. While the most visible (or at least, most touted) example of AI-generated copy and images may get most of the attention, the true measure of its impact lies in the less glamorous, …

By CB Insights We share 3 predictions for how generative AI and agentic commerce will transform the experience across the 5 stages of the customer journey. Shopping could soon be as simple as saying “yes.” Imagine: Your personal AI agent notifies you that a hair dryer you’ve been eyeing is …

Mark Abraham is Boston Consulting Group’s Marketing, Sales and Pricing Practice Leader for North America and the co-author of the book “Personalized: Customer Strategy in the Age of AI”. By Steve Shaw Right offer – right time – right message. Tough for most marketers to get right, never mind in …

By Geoff Linton Ten years ago, marketing was simpler: fewer digital vehicles, less algorithmic targeting, and audiences with more time and fewer interruptions. Today, in our fast-paced, evolving digital world, marketers are scrambling to keep up. Balancing data, technology, numerous marketing vehicles, and relentless campaign schedules is overwhelming. By wearing …

By Greg Brown For online retailers, success hinges on data — which means accuracy is everything. Customer profiles must feature correct address details and location-based insights, providing the foundation for etailers to personalize experiences, refine marketing strategies, and uncover new growth opportunities. Address accuracy plays a bigger role than some …

By Del Williams Nothing adds to a letter campaign more than a nice, personalized note, in the author’s actual handwriting. Now imagine adding the personalized note using high-speed, low-cost mailing equipment. Direct mail professionals understand the power of pre-designed fonts that simulate handwriting and make it appear that letters have …

Insights on Customer Loyalty Loyalty programs remain a cornerstone of marketing strategies in North America, with 70.3 percent of program owners reporting satisfaction. However, while satisfaction levels are relatively high, persistent challenges underscore the need for refinement and innovation in many programs. Key sources of dissatisfaction include poor integration with …

By Paul Bobnak The mailing industry in 2025 stands at a crossroads. We’re all familiar with the challenges facing us, from chronic delivery issues, implementation of the Postmaster General’s Delivering for America strategic plan, and of course, continued postage rate increases. On the other hand, there are even more reasons …

STUDY: Exploring Franchise Marketing By Matthew Haller As a valued partner of Constant Contact, we at the International Franchise Association (IFA) are proud to support their new research efforts to understand how franchise brands are helping their local franchisees achieve marketing success through corporate provided tools for social media, email, …

By Chris Davies Too often, brand loyalty is characterised by what we can see in Google Analytics or similar. It’s all about value, volume, frequency, or product holding. Whilst these are all important indicators of depth, they naturally lead to data-based strategies rooted in propensity or Next-best Action (NBA). Again, …