The Young Affluent: Tips to Capture Their Potential
By Lyra Hankins Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime value, and long-term ROI. Businesses that focus on marketing to young audiences are making a strategic investment in developing new relationships. They hope these relationships will turn into long-term …
The 10 Rules of Growth
Empirical research reveals what it takes to generate value-creating growth today By Chris Bradley, Rebecca Doherty, Nicholas Northcote, and Tido Röder One of the surest signs of a thriving enterprise is robust and consistent revenue growth. That has not been easy to accomplish over the past 15 years. Corporate growth …
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
By Stephen Shaw As a nation, we often describe ourselves in terms of what makes us different. English versus French. East versus West. Affluent versus poor. Urban versus rural. Elites versus working class. Progressives versus conservatives. But those differences are never quite as stark or binary as they appear. We …
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
By Nancy Sansom In an environment of economic and geopolitical uncertainty, companies recognize now more than ever that the customer is the lifeblood of the business. Innovation and efficiencies on business processes matter very little when the customer experience (CX) is left out of the equation. CMOs like me know …
Talking Points September 2022
Toronto-based marketing communications agency joins global movement to reimagine the future of work-life balance. Leading Canadian marketing communications agency PRAXIS is delighted to announce that the agency will be participating in a global pilot to test the viability of a four-day work week for its employees. The six-month pilot program …
Who Needs Marketing Anymore?
By Stephen Shaw Marketing is in crisis. No longer respected by corporate chieftains as a strategic function, it has been demoted to simply making ads. The only way for marketing to stage a comeback is to become a difference maker once again. There was a time when people never thought …
Sustainable Digital Infrastructure: Modernizing Financial Institutions
By Andrew Eppich Financial institutions in Canada and around the world are facing increased pressure to transform their offerings and systems to remain competitive and relevant with quickly evolving customers. Additionally, with continued pressure from rapidly evolving regulations, increased competition and the financial impact of the COVID-19 pandemic, the banks, …
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
By Fiona Roach Canning SMBs account for around one-fifth ($850 billion) of global banking revenues, with annual growth predicted to reach up to 10 percent over the next five years. This is a critical revenue stream that banks can’t ignore. Customer expectations of digital services are being shaped by the …
Talking Points – August 2022
From Coal Mining Town into a Bucket-List Destination with Universal Acclaim Cabot Cape Breton, located on over a mile of sandy beach along the coast of Cape Breton Island, Nova Scotia, emerged on the global stage a decade ago with the opening of Cabot Links, which was immediately heralded as …
What’s Trending with Influencers: Nielsen Canada Reports Canadian Influencer Trends
TORONTO, ON–Nielsen Canada reveals the most recent national influencer marketing data, gathered to better identify key influencer trends in Canada. The data gathered with Nielsen’s InfluenceScope solution spans multiple social media platforms and demographics showing that working with Canadian influencers is an increasingly important activity for reaching key audiences in …