The Myths and Realities of Social Intelligence and Analytics
By Leendert de Voogd While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works. At the start of 2022, Synthesio deemed this year the “year of AICI.” In many ways, this was true: we saw an increasing number of …
Should You Build or Buy a Channel Incentives Platform?
By 360insights Channel incentive platforms are now a staple of the sales process, whether vendor organizations are ready for them or not. As indirect sales become a critical component to reach business growth goals, your company will be faced with a tough question: Is it more effective to build or …
How AI is Revolutionizing the Fulfillment Process
By Michael Brooke When it comes to fulfillment and delivery, artificial intelligence (AI) is being used to create a number of significant benefits. This includes expanding route optimization and asset management across networks, for all stakeholders. AI can be use to optimize fleets to eliminate bottlenecks, reduce empty runs and …
ShopThing Refines The Omnichannel Experience
By Michael Brooke With so many different ways to market your company’s products and services, it can get overwhelming and confusing. Most businesses want to be everywhere, but in most cases, you can’t be everywhere. It’s critical that you prioritize what channels make sense for your company. For Maggie Adhami-Boynton, …
8 Predictions for the Year Ahead
By Conner Galway 1. We’re going to have a debate about the ethics of AI in marketing At the tail end of 2022, OpenAi’s new tool, ChatGPT, sparked a flurry of attention across social media, with people creating funny/amazing screenshots that stretched our imagination about what’s possible with Artificial Intelligence. …
3 Ways Data-Driven Marketers Will Prevail in 2023
By Camela Thompson For those of us who love trend analysis and data-driven decision-making, the last few years have been rough. From 2010 to 2019, we experienced stability–which lent itself to predictability. Since 2020, we’ve seen the unexpected in politics, shipping and logistics, and pandemics. At the same time, Apple …
The Agency / In-House Pendulum Swings Again
By Steve Levy It seems that every few years the extent to which clients rely on their agencies swings back and forth. This is based on the desire to bring tasks and talent in house on the one hand, versus the need to shed head count/reduce fixed costs and rely …
The Growth of the Ecosystem-Connected Business
Staff Current supply chain constraints and geopolitical and economic instabilities are not slowing the pace of digital infrastructure investment for the most connected companies, according to a new report. The latest Global Interconnection Index (GXI) 2023, an annual market study published by Equinix, found that the most ecosystem-connected businesses — …
Does Direct Mail Work Anymore?
By Billy Sharma The answer is a resounding “YES!” Direct mail is referred to as “salesman in print” for a very specific reason: it allows you to make your pitch or tell your story, long or short. However, direct mail will only work as hard as you do — if …
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
By Fiona Roach Canning SMBs account for around one-fifth ($850 billion) of global banking revenues, with annual growth predicted to reach up to 10 percent over the next five years1. This is a critical revenue stream that banks can’t ignore. Customer expectations of digital services are being shaped by the …