Insights Association Canadian Chapter Triumphantly Returns to In-Person Events with Cultural Intelligence
By Pasquale (Pat) Pellegrini On a sunny morning in early May, the Insights Association Canada Chapter (IACC) presented its Cultural Intelligence event at George Brown College’s Waterfront Campus. It was a triumphant return to in-person events since the last in-person event for IACC in early 2019. With a mix of …
Look Where You Want to Go
Measuring attention and optimizing marketing design concepts By Diana Lucaci | Images courtesy True Impact Marketing The weather is getting warmer and I’ve eyeing my motorcycle again. I love being on my bike, open to where the roads might lead yet very focused in the moment. It’s the perfect getaway …
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
By Stephen Shaw Marketers have plenty to worry about these days. Their budgets are under closer scrutiny than ever. They are being asked to do more with less. Consumer attention is scarce and getting worse – ad avoidance is now the norm — buying habits are unpredictable. The planning and …
The Millennial Comeback – Effective Marketing Strategies for Stronger Reach and ROI
By Scott Mitchell Millennials – they were media and marketers’ favourite generation to talk about in the early 2010s; however, with the Gen Z population growing up and developing their own unique characteristics, millennials can sometimes be overlooked. Despite the shiny appeal of the up-and-coming Gen Zs, now is the …
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
By Stephen Shaw These days few people ever visit their local bank branch anymore. Certainly not to do their everyday banking. They prefer to do it online from the comfort of their home, or using their bank’s mobile app. Need to deposit a cheque? Just take a picture of it …
Data Clean Rooms: Answering Advertisers’ Need for Privacy and Personalization
By William Skelly The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). In the State of Data 2023 report, IAB reveals two-thirds of advertisers are using data clean rooms. Data clean rooms enable advertisers, publishers, platforms and other …
Using Data Models to Create Marketing Campaigns that Engage at Every Age
By Wesley Sparling When it comes to marketing, what works for one audience may not work for another. And this certainly applies to different generational groups. Marketers that understand how different generations respond to marketing materials are better equipped to craft messages that gain — and keep — audience attention …
The Impact of AI on Customer Experience in Financial Institutions in North America
By Arnie Guha The rapid development of AI technology has significantly impacted various industries, including financial services. In the financial sector, AI has the potential to revolutionize customer experience by providing personalized, efficient, and cost-effective services. The adoption of AI technology can also help financial institutions remain competitive and enhance …
Collaboration Key to Customer Sales
By Tom Kaneshige The CMO Council’s new report Sales & Marketing: Driving Revenue Through Collaboration found that more than 70 percent of marketers don’t feel very confident in their sales and marketing model to sell effectively in the digitalized customer journey and to the self- reliant buyer. Here’s an excerpt …
Personalization Pulse Check: Highlights from MoEngage 2023 Report
Personalization is not just a necessity anymore — it is imperative. In this year’s Personalization Pulse Check Report, MoEngage helps brands understand customer sentiment on personalization. The data is clear: it is not just “nice to have”; customers now demand it. However, only 30 percent of brands use deeper insights …