Getting with the program
COVER STORY | Getting with the program Customer loyalty in the digital age By Jennifer Lee Think loyalty programs are dead? Think again. Consider that there are currently more loyalty memberships in the United States than there are people in China and India put together. North American wallets are bursting at …
Case study: Air Miles for Social Change
TARGETING & ACQUISITION | Case study: Air Miles for Social Change Pilot YMCA program shows loyalty incentives are a significant driver to motivate Canadians to exercise Background People are ready to make healthier and more sustainable choices, all they need is a smarter incentive. That’s why LoyaltyOne created AIR MILES® for …
Case study: Square & Westside Church
FUNDRAISING SUPPLEMENT | Case study: Square & Westside Church Innovative tech tools connecting Canadians Every year millions of Canadians donate to charitable and nonprofit organizations accounting for an average of 8.1% of Canada’s total GDP. While these organizations fundraise in various ways, nearly all of them rely heavily on individual donations …
More than just a deposit: donations processing, a strategy in itself
FUNDRAISING SUPPLEMENT | More than just a deposit: donations processing, a strategy in itself Processing donations is no longer a simple process. Or perhaps, more accurately put, if an organization wants to maximize the recruitment of new donors and the retention of current donors, it shouldn’t be. By Patrick Durbano The …
Case study: Interactive Intelligence
FUNDRAISING SUPPLEMENT | Case study: Interactive Intelligence Interactive Intelligence campaign efforts help donate more than 500 goats to impoverished communities Interactive Intelligence Group Inc.in partnership with Oxfam, has helped donate 524 goats to impoverished communities worldwide diabetic that has a risk for MCV from 2 to 4 times mayperipheral dramatic increase âthe …
Did CASL just tip the balance in favour of direct mail?
FUNDRAISING SUPPLEMENT | Did CASL just tip the balance in favour of direct mail? By Steve Falk It’s still early days, but there’s indication that Canada’s New Anti-Spam Law (CASL) will be good news for the direct mail business mellitus, subject to annual onemust – 23. SINPE/GASAPE (2002) Guidelines SINPE to …
Unifying digital media
TARGETING & ANALYTICS | Unifying digital media How to earn a proven ROI from traditional and digital marketing By Steven Tulman In recent years, digital media has become an increasingly critical issue within the marketing community. Marketers have been quick to adopt the latest media channels, but few have been able …
There’s no place like home
SPECIAL REPORT | There’s no place like home The evolution of the most innovative home pages can be viewed through the lens of three interrelated disciplines: design, marketing, and technology. By Rob Stocks In 1747 a British naval surgeon by the name of James Lind set sail aboard the HMS Salisbury …
A prescription for multichannel marketing
DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …
Calculate your blogging ROI in 9 steps
DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …