Direct Marketing

By Michael Menard Data collected from Cleanlist’s ResponseCanada™ Business database shows that 157,030 (on pace for 188,436) new businesses have opened in Canada since the beginning of 2023. Here are the top 5 industries leading the growth in 2023: Real Estate Agents Full-Service Restaurants Consulting Services Beauty Salons Law offices …

By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …

By Tanuj Singh The convergence of Artificial Intelligence (AI) and Data-driven marketing has revolutionized the way businesses approach sales and marketing strategies today. AI-powered technologies have emerged as game-changers, enabling organizations to gain deeper insights into customer behavior, optimize campaigns, and enhance overall customer experiences. A recent example is the …

By Annette Chacko The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities …

By Danny Edsall, Justin Cook and Jagadish Upadhyaya Some grocery companies are moving fast toward the first “killer application.” In our recent survey of 100 US grocery retail executives, 84 percent said they are at least somewhat familiar with Gen AI. And already, there is a camp within the industry …

By Judith Platz Meeting customer needs remains the central tenet of the support industry, and it’s equally crucial for business leaders to focus on the linchpin of these interactions: our most important asset — our agents. It’s time for a change in perspective on customer support, stepping away from perceiving …

By Stephen Shaw There are many legacy companies today sleepwalking toward their grave. They are about to be engulfed by a fast-approaching wave of momentous change which they are totally unprepared to face. It is no longer a question of whether market disruption will happen to their business — it …

Brainstorming can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. Brainstorming often gets a bad reputation because sessions sometimes generate humdrum ideas and tend to be dominated by higher-ranking or …

Partnership Enhances Data Collaboration for Clients, further leverages the Snowflake Data Cloud as part of its expanding EAVault Clean Room Services TORONTO, ON–Environics Analytics, Canada’s leading marketing and analytics services company, today announced an expanded partnership with Snowflake, the Data Cloud company, to bring additional functionality to its EAVault clean …

By William Skelly As organizations are getting smarter about measuring performance, from sales revenue and customer interactions to production metrics and costs, there’s more granular data than ever. By 2025, an estimated 181 zettabytes of data will be created, captured, copied and consumed worldwide, according to Statista.1 Most data scientists …