Why putting the brand in non-profit marketing makes more sense now than ever
In the non-profit world, where the critical functions of marketing and fundraising are still too often viewed as having distinct and separate roles, there is a broad misunderstanding about what brand marketing is and what role it can play in supporting the entire organization. This disconnect stems from the general …
Inside the hearts and minds of your donors
The bar (as always) was full of people laughing and talking Wednesday night at IFC in Holland. Across from me sat Francesco Ambrogetti, author of Emotionraising, and the fundraising, marketing and donor love director at UNICEF Italy. “Asking, thanking and reporting impact to donors… that’s fundraising. That’s retention,” he said. …
Fundraisers’ attribution problem
How fast is your online giving really growing? The data may surprise you Big Data. Predictive analytics. Customer behaviour modelling. These are just a few of the buzzwords you’ll hear around most organizations today. With more data at our fingertips than ever before, there’s good reason for it. And a …
Making sense of the census for marketers
A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …
Tapping into the minds of Canadian e-commerce marketers
Canadian commerce marketers want to improve the website experience, understand the importance of mobile commerce and explore one-click buying and social selling. Those are the key takeaways from the research we commissioned earlier this year. Working with research firm Demand ROI, we surveyed e-commerce managers, directors and vice presidents at …