WestJet Rewards is on a New Flight Path for 2025
By Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …
Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist
By Stephen Shaw When Apple suddenly incurs the wrath of the public for a cultural gaffe, it is clear times have changed. The offense was committed earlier this year when Apple released a 10-minute video titled “Out of Office”, the latest installment in a lighthearted promotional series called “The Underdogs”, …
Finance Forward: 10 Breakthrough Innovations Reshaping the Future of Financial Services Marketing
By Allison Karavos The past twenty years have seen incredible advancements in technology of all sorts (do we even remember life before the smartphone?) – and the world of financial services is no exception. But innovation is far from over. The financial sector stands on the edge of even more …
Behavioural Science: Could Supermarket Loyalty Cards Nudge Consumers to Make Healthier Choices?
By Magda Osman Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this work, and do we want it? Our recent study, published in the Scientific Journal of Research …
The AI Revolution: How Machine Learning Changed the World in Two Years
By Ashley Marron It started with a bang. The launch of ChatGPT, a groundbreaking AI chatbot, did not require any soft launches or fuse wire teasers. Within 24 hours of its unveiling in November 2022, the new technology had become a global phenomenon as social media channels buzzed about its …
Environics Analytics brings LiveRamp Technology to Canada
TORONTO, ON– Environics Analytics enters an exclusive partnership with LiveRamp to bring its platform to Canada, advancing data collaboration options – including audience targeting and cross-channel measurement – for advertisers, publishers and agencies. The partnership with LiveRamp means LiveRamp’s cloud-first Data Collaboration Platform powers next-generation data blending for application across …
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …
ENVIRONICS ANALYTICS LAUNCHES GROUNDBREAKING ENHANCEMENTS TO CANADA’S MOST COMPREHENSIVE MOBILE MOVEMENT DATABASE
Combining location data from apps in phones with anonymized signals from cell network data introduces the next gen of mobile movement stats TORONTO, ON–Environics Analytics (EA) released new enhancements to its MobileScapes product suite. For the first time anywhere, EA’s data scientists have successfully combined SDK data (from GPS enabled …
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …
WestJet Rewards Is On A New Flight Path for 2025
by Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …