October 2020 Issue

By Sean Byrnes In today’s business climate, understanding the trends behind your victories can be just as important as analyzing those behind your failures. For marketers, unpacking customer behaviour and its impact on sales can provide direction for all types of programs, including marketing and sales content, organic social and …

By Mo Dezyanian It’s that time of the year again. The trees are turning, cozy sweaters are back and pumpkin spice is in everything we eat. To the marketer that means only one thing: budget season. But this year isn’t quite the same as the years before. This year is …

By Eleanor Barlow Think of ransomware and the first thing that often comes to mind is the extortion of multimillion-dollar corporations. The association of ransomware with high-profile organizations, such as the National Health Service in the UK, FedEx and Nissan, is largely shown in the news. But ransomware comes in …

By Brad Wiskirchen The 2020 holiday season is a lifetime opportunity or existential threat for many eCommerce companies, as the pandemic has impacted both typical commerce models and consumers’ spending habits. Kount recently surveyed American businesses engaged in digital commerce and found that 84 percent said, compared to last year, …

By Krish Gopalan COVID-19 has created a customer service shortage within the financial industry as fewer bank employees work at the local branch and more customers call in for help. As a result, customers are spending more time than ever waiting on hold with their banks. At the height of …

Interview with Mark Penn, Chairman and CEO, MDC Partners By Stephen Shaw The complexity of managing marketing communications across multiple touchpoints is overwhelming for most brands. But where do they turn for help? Traditional agencies have been slow to embrace technology. Consultancies offer strategic muscle but come up short on …