November 2023 Issue

By Susanna Ray The term “AI” has been used in computer science since the 1950s, but most people outside the industry didn’t start talking about it until the end of 2022. That’s because recent advances in machine learning led to big breakthroughs that are beginning to have a profound impact …

If marketers hope to take complete charge of the customer experience, they must start out with one goal in mind: make a meaningful difference in the lives of customers. By knowing what truly matters to customers, they can lead the way in designing a signature experience that will create true …

The visible and invisible mediators between people and their world are changing. There are various layers that mediate between people and the way they live their lives, influencing what they think, how they interact, and how they feel within the world around them. Whether driving consumption, maintaining authority, progressing culture, …

By Chandrashekar LSP In the ever-evolving landscape of modern business, customer relationship management (CRM) systems have become indispensable tools for companies. Traditionally seen as the purview of large businesses — CRMs seem to have been generally overlooked by SMEs. So, are Canadian businesses fully embracing the power of CRM solutions? …

By Gabrielle Poirier and Jen Farr In today’s era of heightened consumer awareness, the relationship between consumers and organizations has undergone a significant transformation. The evolution of social media and increased access to information have empowered consumers to closely examine and scrutinize organizations’ commitment to causes and CSR efforts, making …