The lettershop/service provider evolution
By John Leonard I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of Letter Carrier Presort in the 1980s and the growth in available data and technology for personalization …
Research, read and reach out with data
By Laura Artibello Lettershop. I’ve always liked this industry term. It has a clean and classic ring to it. For those not familiar with it, it describes what we know as a “mailing house”. Outdated? I admit, we don’t reference the word much. New and younger customers appreciate “Communication Service …
2018 Print & Mail Vendor Fair
Plan to attend this Free, All-Inclusive, One-Day Print & Mail Fair Taking place at the Sheraton Parkway North Hotel on April 19, 2018. Register for a seminar and get a bonus. Learn everything you need to improve, enhance and expand your results from marketing campaigns that include all forms of …
Sector report: Lettershops
Lettershops have long been the overworked, underappreciated workhorses of the direct mail industry. Direct marketers love to talk about the data, about the creative and then, hopefully, about the results but, though any good marketer understands that the magic is in the details, that final step before a campaign …
“I wish I’d known that before!” How engaging your mail service provider can help you save big
Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …