June 2021 Issue

By Ian Benn There has been a tremendous amount of conversation recently around biometrics and its role in payments. The idea that your customers can pay for goods and services without having to carry a wallet, or even a phone, has competitive advantages, but what’s the current state of play? …

The State of Digital Maturity The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based …

By Peter Cantelon If you are part of a member-based, board-run organization (like a not-for-profit) and you struggle to get enough members to even fill your board then you need to ask whether your organization should continue to exist. The traditional structure of a not-for-profit is as follows: members are …

By Evan Wood In May 2011, DM Magazine featured a Q&A with Jan Kestle, the founder and president of Environics Analytics. The topic was geodemography and how this marketing science which had been around for 40 years continued to be relevant in an era of big data, rapid digital transformation …

By Stephen Shaw When the era of Big Data began in earnest a decade or so ago, marketing automation was suddenly seen by most businesses as indispensable. Gartner even predicted at the time that CMOs would eventually outspend CIOs on technology. And sure enough, technology now accounts for the biggest …

Staff With the increasing demand for engaging content, there’s a company in Toronto called Door 24 which is helping Canadian businesses tell their stories from new heights. Through collaboration with City Hova Inc, a group of seasoned aviation professions with more than 80 combined years of experience in aviation, Door …

By Hank Frecon It’s estimated that digital advertising grew 12 percent over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance …

By Angela Civitella Seeking the role of leader, no matter how large your team or whether you are starting a new job in a new firm or being promoted from within, is a challenging situation in the best of times. After all, no matter how you look at it from …

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …