How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay
How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing …
Why the Cause is Now a Cornerstone of Marketing
By Michael Morris and Laura Tyson Cause-Related Marketing is based on a very simple and honourable practice, which is partnering your campaign or product with a charitable cause. This might seem straightforward or easy to do, but it’s hard to get right and it comes with considerable demand for expertise …
Four Good Direct Mail Ideas to Steal From
By Billy Sharma We all have come across a brilliant idea that we wish we had thought of or which we have filed away in order to adapt some day. Here is my humble grab bag of ideas for you to steal from with abandon. Many of these simple “swappables” …
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet
By Stephen Shaw For some time now traditional retailers have been staring down a gun barrel. The pandemic killed off the weakest retailers in the herd, while pushing consumers who were eCommerce holdouts into the welcoming arms of Amazon. But even prior to this calamity, stores had been shutting down …
Ten Tips for Tackling Negative Customer Reviews
By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …