The Major Trends in eCommerce Marketing for 2024
Economic uncertainty and a growing expectation for seamless commerce continue to dominate Staff As we navigate the explosion in AI, data privacy and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organizational structures. With continued demands from internal stakeholders for growth, and …
Build a Content Marketing Plan in 10 Steps
By Mischa McInerney Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted …
How Digital Marketing Shapes Our Future: The 2024 DGTL Study
The 2024 DGTL Study sheds light on five key findings that will guide your thinking for your digital strategies in 2024. This second edition reaffirms the importance of crafting a research research-driven digital strategy. Leger DGTL converts insights into tailored strategies, seamlessly aligning with the unique expectations of our clients’ …
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
Brent Chaters leads the Marketing Transformation practice at Accenture Canada and is a noted expert and celebrated speaker on search marketing. By Stephen Shaw Any way you look at it, these are troubling times if you’re in marketing. You’ve got AI coming full speed at you, maybe about to …
The Ins and Outs of Marketing in 2024: Elevating your DOOH campaigns
By Scott Mitchell As we kick off 2024 amid tougher economic times, rising geopolitical and social issues around the globe, and shifting consumer habits as a result, advertisers are faced with several new challenges this year. Some of these challenges include reduced budgets and resources, assessing where and how consumers …