Aeroplan Lands Health, Wellness Partnership with Manulife, Amidst Some Turbulence
By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …
Manulife, Aeroplan to Give Canadians Access to Rewards in First-of-its-Kind Canadian Partnership
Manulife becomes first Group Benefits Provider in Canada to offer Aeroplan Points to members to encourage and reward activities that support better health and wellness TORONTO, ON– Manulife, one of Canada’s leading insurance providers, and Aeroplan, Canada’s premier travel loyalty program, are excited to announce a new, multi-year loyalty partnership. …
Aeroplan-Parkland Partnership Adds 1,100+ New Locations to Earn, Redeem
Aeroplan and JOURNIETM Rewards members can earn at 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations; Members can earn up to 3X the points when they link their Aeroplan and JOURNIETM Rewards accounts MONTREAL, QC–Aeroplan members can begin earning and redeeming points at any of …
Scene+ is now available at Home Hardware store locations across Canada
ST. JACOBS, ON–Canadians can now earn Scene+™ points at Home Hardware Stores Limited’s close to 1,100 locations across Canada and at homehardware.ca using their Scene+™ Loyalty Card and the Scotiabank® Scene+™ Visa* Card. With the addition of Home Hardware, Canada’s largest Dealer-owned home improvement retailer to the Scene+ roster, Canadians …
Subway Introduces MVP Rewards, New Loyalty Program with More Points
Sandwich lovers across North America will feel like an MVP TORONTO, ON–Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning …
HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS
Hudson’s Bay Rewards can be earned and redeemed at both Hudson’s Bay and Zellers TORONTO, ON–Hudson’s Bay relaunched Hudson’s Bay Rewards, with a new app that brings together the best of customer loyalty programs in a new, fun and valuable Rewards experience. The Hudson’s Bay Rewards app delivers exclusive offers …
Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena
By Richard Schenker Tim Hortons’ announcement this week of their re-entry into the financial services sector is not surprising. For quite a while now, they have been publicly seeking to hire a team for this endeavour. This is not Tim Hortons’ first bite into the financial services arena. Back in …
Aeroplan, Parkland Join Together to Launch New Loyalty Partnership
Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …
The Art and Science of Partnership Curation
By Richard Schenker In recent years, we have witnessed a proliferation of brand partnerships in different incarnations across just about every business sector. Some have been wildly successful collaborations and others not as effective. Companies tend to form partnerships with other brands in order to acquire and retain customers and …
BMO To Acquire Air Miles; Loyalty Ventures files for bankruptcy
> BMO’s acquisition would accelerate the future growth of AIR MILES, one of Canada’s largest loyalty programs > Reinvigorated program would benefit all Canadians collecting AIR MILES, as well as merchants and partners across the country TORONTO, ON–BMO (TSX: BMO) (NYSE: BMO) and LoyaltyOne, Co. (LoyaltyOne), a subsidiary of Loyalty …