Site incorporates UPSocial Wine & Spirits Agency, new Toronto-based global digital agency
Liz Palmer announces new global digital agency, based in Toronto TORONTO–Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today which now features the UPsocial Wine and Spirits Agency. The site has …
Leon’s Furniture Expands eCommerce Strategy
Plans future enhancements to customers’ online shopping experience with a suite of dedicated apps Canada’s largest furniture and appliances retailer, Leon’s Furniture is embarking on a major undertaking to elevate its e-commerce business and enhance the customer online shopping experience. The Company announced today it has selected Shopify, a global …
Digital Economy Survey: Digitalization transforming the ways that Canadians buy, consume and sell
OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …
Mogo expands marketing of its digital financial products to more provinces
Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …
Manulife transforms customer experience as part of massive strategic shift to digital
TORONTO–Manulife plans to transform its Canadian business, including a program to digitize and consolidate a number of its back-office functions, optimize its head office real-estate footprint, retrain and hire employees with digital skills, and refocus its customer experience across all business lines to continue to serve the evolving needs of …
Anil Arora reappointed as Chief Statistician of Canada
Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …
The power of personas
By Stephen Shaw Marketing personas bring the defining characteristics of customers to life, helping to build universal consensus around their needs. For brands seeking to deliver a better experience, it is a powerful tool to foster greater insight and empathy. People love to eat chicken. All kinds. Fresh. Frozen. Wings. …
Fundraisers’ attribution problem
How fast is your online giving really growing? The data may surprise you Big Data. Predictive analytics. Customer behaviour modelling. These are just a few of the buzzwords you’ll hear around most organizations today. With more data at our fingertips than ever before, there’s good reason for it. And a …
Innovative digital formats to drive global ad growth to 2019: Zenith
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …
Canadian Marketing Association & Ipsos launch the 2017 Digital Marketing Pulse Survey
TORONTO — The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical digital marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, …