Digital

EDMONTON, AB–Edatanetworks Inc. has been issued and been granted approval of patents from the United States Patent and Trademark Office (USPTO). The newly issued patent, 10,861,062, relates to utilizing tokenized transaction data that seamlessly directs micro-donations to local community and charitable organizations while also providing merchants with valuable consumer feedback …

BRAMPTON, ON—Loblaw Inc. has acquired the technology and the related team from Eyereturn Marketing Inc., a subsidiary of Torstar Corporation. The transaction complements and strengthens Loblaw Media, the company’s full-service digital marketing agency launched in 2019. With this new technology and expertise, Loblaw Media can better connect brands and consumers …

TORONTO, ON–Republix, a new marketing technology company that unites top-tier agencies to clients, and clients to predictable results, has officially launched its brand across North America. Created to unite a fragmented service-oriented industry that is rapidly evolving with the post-COVID-19 digital world, Republix connects businesses with the perfect combination of …

OAKVILLE, ON–Canadian businesses may be a little too confident in their information security practices. And that could pose problems both internally and with their customers that companies need to address. These findings, and others, are contained in Shred-it’s 10th annual Data Protection Report (formerly “The Security Tracker: State of the …

CAMBRIDGE, UK–Third Light has released a significant update to its digital asset management (DAM) software, Chorus, to deliver a complete collaborative DAM solution for creative teams. The update includes groundbreaking features designed to connect teams working remotely and facilitate collaborative project cooperation. “This is more than an update;  we almost …

TORONTO, ON–TikTok has launched its first-ever ad campaign in Canada, “It Starts on TikTok,” which celebrates diversity, trends, stories, conversations and more that are born and celebrated on TikTok and explode in popularity, delivering cultural and social impact on and off-platform. This multi-channel campaigns span social, digital media, out-of-home, and linear TV …

TORONTO, ON–BMO has introduced the ability to reset or change a MasterCard PIN via online or mobile banking. As well – as remote banking capabilities become increasingly important – the bank has also introduced a suite of credit card self-service capabilities over the last several months. BMO everyday banking customers …

New initiative to help businesses transition to online marketing throughout COVID-19 pandemic TORONTO, ON–Royaltie.AI, the Toronto-based all-in-one AI-powered marketing platform, is introducing new “pay what you can” pricing to support small business owners worldwide, making it easier for them to transition their business to marketing online and continue working remotely …

Interview with Mitch Joel By Stephen Shaw Mitch Joel is one of Canada’s foremost experts on digital marketing and a renowned podcaster, speaker and author. Just when most traditional companies are getting used to the idea of doing business digitally, a new wave of technology is coming that will put …

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …