Digital

While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …

Payment industry is focused on delivering final pillar of the RTR through ecosystem alignment and collaboration to support payment innovation, long-term sustainability and economic advancement for Canada. OTTAWA, ON–Payments Canada announced a path forward for the Real-Time Rail (RTR), Canada’s fastest payment system. The new system will allow payments to …

Canadians embrace the love of their pets, choosing to help protect their health for a longer, happier life together with Spot Pet Insurance, which is available now across Canada TORONTO, ON–Spot Pet Insurance, a rapidly growing, digital-first pet insurance provider, has expanded its services to the Canadian pet-loving community. According …

Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …

TORONTO, ON–Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers. These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their pre-built custom audiences. They will also enable advertisers and …

ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …

TORONTO, ON–Bloom, a digital marketing agency based in Montréal and Toronto, has hired Franz Fontaine as Vice President Strategy to help support growth and innovation. Franz has over 20 years of experience in multichannel strategic planning, brand positioning, data intelligence, performance marketing, and product development. He previously held strategic positions …

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …