Talking Points – August 2022
From Coal Mining Town into a Bucket-List Destination with Universal Acclaim Cabot Cape Breton, located on over a mile of sandy beach along the coast of Cape Breton Island, Nova Scotia, emerged on the global stage a decade ago with the opening of Cabot Links, which was immediately heralded as …
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
By Fiona Roach Canning SMBs account for around one-fifth ($850 billion) of global banking revenues, with annual growth predicted to reach up to 10 percent over the next five years. This is a critical revenue stream that banks can’t ignore. Customer expectations of digital services are being shaped by the …
Sustainable Digital Infrastructure: Modernizing Financial Institutions
By Andrew Eppich Financial institutions in Canada and around the world are facing increased pressure to transform their offerings and systems to remain competitive and relevant with quickly evolving customers. Additionally, with continued pressure from rapidly evolving regulations, increased competition and the financial impact of the COVID-19 pandemic, the banks, …
Who Needs Marketing Anymore?
By Stephen Shaw Marketing is in crisis. No longer respected by corporate chieftains as a strategic function, it has been demoted to simply making ads. The only way for marketing to stage a comeback is to become a difference maker once again. There was a time when people never thought …