Mixed Reality is the Next Revolution
By Alon Melchner Let’s look back ten to 12 years and consider if anyone could imagine just how smartphones would change our lives or the effect it would have on our social life, leisure, finance and our consumption of data and sales. Just consider that nearly half of holiday shoppers …
Why Web-Based Augmented Reality
By Zander Mabin In the last decade, augmented reality (AR) has quickly changed how all manner of industries reach and interact with their audiences. AR has found strong footholds in sectors like marketing and retail and the technology thrives in them for two reasons: one, because it engages customers to …
Mountain Equipment Partners with Cineplex to Boost In-Store Digital Experience
Companies Working Together on Strategic Digital Signage Solution at 20 Locations Across Canada TORONTO–Cineplex Digital Media has partnered with Mountain Equipment Co-op to deliver a unique digital signage solution that optimizes the retail experience for customers at MEC stores across the country. Leveraging its strategic experience design services, CDM introduced …
Mastercard eyes the future of retail with augmented reality shopping experience
Collaboration with ODG and Qualcomm will mark the first time Masterpass is combined with iris authentication in an AR environment for simple, secure payments PURCHASE, NY — Mastercard unveiled an augmented reality shopping experience today that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe …