Five tips for a successful e-commerce integration
To succeed with e-commerce at any scale you need to connect your accounting, ERP, POS or warehouse systems to your e-commerce software. While managing a handful of orders a day manually might be slightly inconvenient, managing 50 or 100 is a big challenge and 1,000+ is impossible. There are …
Doing social media right
Social media has had a large impact on direct marketing strategies. As companies began to recognize the importance of social media as a communications tool and saw the data and hypertargeting abilities that come with it, marketing roles started to change. Many entry-level marketing roles now consist solely of social …
Unleashing the power of e-commerce
How a smart e-commerce strategy helped a Canadian fitness wearable manufacturer take on the world The wearable technology market is experiencing a gold rush. Goliaths like Apple, Samsung and Fitbit have been aggressively pursuing this category. And yet, there is a mid-sized company in Vancouver producing fitness watches and wristbands …