CANADIAN MUSEUM
MARKETING CONFERENCE
June 6, 2025
LOCATION: Canadian Canoe Museum, Peterborough, Ontario
Come to Peterborough in June and experience one of National Geographic’s Top 40 Cultural Spots for 2024. See the full story here.
ATTEND: This newly-minted Conference’s mission is to expand and enhance the ability of Canada’s museums, galleries, historic sites and cultural organizations to meet the challenges in today’s sector.
We’re asking top-flight speakers who can bring their experience and deep knowledge to delegates from all types and sizes of organizations. Their futures depend on leveraging appropriate strategies, tactics, experiences, technologies, platforms, programs and stories to help build, maintain, and expand museum revenues.
Attendees will hear from the most impactful people in the sector. Ideas from leaders and teams at museums, heritage sites, galleries, libraries, historic buildings, settlements, exhibitions, and other institutions which welcome visitors and impact their communities, their regions and their business partners.
If you’re looking for ways to increase membership, multiply visitor numbers, offer more visual or digital and virtual exhibits, sign partnerships with local and regional sponsors and business partners, ramp up merchandise sales, get more brand exposure in press, social media, radio, TV, YouTube and more…be sure to bring your team to this Conference. Plus…we have special rates for team registrations and appropriate rates for both volunteer-run or skeleton-staffed facilities.
Added opportunities include a pre-conference one-day workshop on hands-on marketing and communications skills building…ideal for all creative staff. Plus a behind-the-scenes tour of the new museum. Delegates with a sense of adventure can also attend (as our guests) a special outdoor camping skills workshop with a Canoe Museum guide on June 7th. And much more. Full details to be revealed shortly.
PLUS FREE BONUS FOR ALL DELEGATES: A Copy of our 100+ page MAXIMUM MARKETING WORKBOOK, the Go-To Manual For Marketers who want to acquire and retain new members, more visitors and expand their revenue channels and tap into some of the best ideas, strategies and tactics to accomplish those goals. These ideas and insights work for any museum, gallery, institution or attraction. This is a true workbook with learning exercises, examples, challenges and added references.
Confirmed and Invited Speakers Include:
Opening Keynote Speaker: Olivier Carré-Delisle, Vice-President, Digital, Public Affairs and Commercial Operations, Ingenium. Carré-Delisle joined Ingenium , Canada’s Museums of Science and Innovation, in March 2021 as Vice-President of Digital, Public Affairs and Commercial Operations. He is responsible for the strategy and execution of corporate communications and marketing activities, as well as the digital technology portfolio. He also leads the company’s commercial operations. He has over 20 years of professional experience in the public and private sectors. As a senior executive, he has led dozens of cross-functional teams in small and medium-sized national organizations across a variety of sectors, including federal policy, science and technology research and development, the aviation industry, and the heritage and tourism industry. Prior to joining Ingenium, Olivier was Director of Communications at NAV CANADA, held several senior management positions at the National Research Council of Canada and also worked at the Senate of Canada as an advisor and public information manager.Other speakers include…
- Grace Johnstone, Director, Marketing Communications & Sales, McMichael Canadian Art Collection
- Holly Wagg, Partner & CEO, GoodWorks
- Simge Erdogan-O’Connor, Director, Murney Tower Museum
- Jeremy Neal Blowers, Executive Director, Canadian Tank Museum
- Zainub Verjee, Executive Director, Galeries Ontario/Ontario Galleries (GOG)
- Jamie, McKenzie-Naish, Managing Director, Kingston & Area Association of Museums, Art Galleries + Historic Sites
- Amy Hetherington, PhD, Managing Director, Surface Impression Ltd
- Rachel Weiner, Senior Manager, Marketing, Gardiner Museum
- Riva Harrison, VP, External Relations & Community Engagement, Canadian Museum for Human Rights
- Francis Jeffers, Head Curator, President, Canadian Multicultural Inventors Museum
- Debbie Reis, Marketing & Communications Manager, Museum of Vancouver
- Lord Cultural Resources (to be confirmed)
- Jay Chaney, Partner, Founder, Broken Heart Love Affair & LLC
(…and more to come)
Working Agenda
Registration Opens 7:45 a.m.
Breakfast and Networking 8:00 am to 8:45 am
Vendor/Sponsor Exhibits Open 8:00 am to 5:30 pm
Welcome Address 8:45 am
Opening Keynote 9:00 am
Morning Sessions from 9:45 am to 12:15 pm
Lunch 12:15 pm to 1:00 pm | Luncheon Keynote 1:00 pm to 1:35 pm
Afternoon Sessions 1:45 pm to 4:00 pm
Closing Keynote 4:00 pm to 4:40 pm
Cocktail Reception | Networking | 4:40 pm to 5:30 pm
Optional (Free) Behind the Scenes Canadian Canoe Museum Tour 5:30 pm to 6:15 pm
More Details To Come. | Ways to Save on Your Delegate Fees Include…
> Special Rates for Volunteer-Run Facilities
> Special Rates for Dual and Group Registrations
> Low rates for Full Team Delegations
> Opportunity to Sponsor and Exhibit in the Presentation Hall
PLUS all registrations include: Full Pass to the Conference; Free tickets to tour the Canadian Canoe Museum; a full luncheon, with patio seats overlooking the lake and walking trail; a post-event cocktail reception on the Museum Balcony; and more.
You can also request Free Tickets to a special event on Saturday June 7th run by the Museum, which would be fun for the whole family if you plan to visit for the weekend. How To Be a Happy Camper with Kevin Callan, (a.k.a. The Happy Camper) instructor and author of The Happy Camper: The Essential Guide to Life Outdoors will be hosting a canoe tripping workshop touching on everything from first-time outings, more moderate excursions, and advanced multiple-day trips. Learn More.
ACCOMMODATION: For all delegates, we have arranged for low rates at the Best Western Otanabee Hotel, which sits on part of Little Lake in the middle of Peterborough. You can walk to the Canoe Museum from here through a park and trail in only 10 minutes. Book your Hotel Room(s) with the Code CMMC and Save. Rates as low as $149.00 per night. Ask for details when you register to attend the conference.
Other hotels in the area include the Holiday Inn and
There will be other surprise delegate benefits.
ATTEND FOR AS LITTLE AS $150.00 (for volunteer-run facilities).
ATTEND AS A GROUP & GET DISCOUNTS
SPECIAL RATES FOR SMALLER MUSEUMS, GALLERIES, CULTURAL CENTERS, ATTRACTIONS…Find out how you can save as a duo or group registration.
