The AI Revolution: How Machine Learning Changed the World in Two Years
By Ashley Marron It started with a bang. The launch of ChatGPT, a groundbreaking AI chatbot, did not require any soft launches or fuse wire teasers. Within 24 hours of its unveiling in November 2022, the new technology had become a global phenomenon as social media channels buzzed about its …
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …
How to Create a Successful Influencer Marketing Strategy
By Dave Burnett Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your …
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
Allison Hartsoe is a leading expert on customer-centricity and the author of “The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company”. By Stephen Shaw The story is a familiar one, played out year after year, decade after decade. Under pressure by investors to drive up earnings, companies …
Lookalike Modeling: What You Need to Know
By Mike Ford In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing customers, leading to improved customer acquisition, engagement, and overall business growth. Understanding …
The Best Practices for Client Experience in Email Marketing
By Lucie De Almeida Ever had the frustrating experience of opening an email on your mobile device only to be unable to access its content because the call-to-action buttons are inaccessible? This sometimes also happens to persons with disabilities when they are faced with digital content that was not created …
New Report Shows How Loyalty Programs Can Drive Engagement Through Car Rentals
A new research study by CarTrawler reveals a $20 billion opportunity for loyalty programs to boost member engagement and generate new revenue by incorporating car rentals. The Driving Loyalty: Market Insights on Car Rentals & Rewards report, based on a survey of over 3,500 U.S. consumers, highlights how loyalty programs …
U.S. Direct Mail Is Up: Is Your Volume Growing, Too?
By Heidi Tolliver-Walker So much has been said about the declines in the volume of direct mail. As the volume in the mailbox has decreased, however, much is also being made about the direct mail’s increase in effectiveness when it does arrive. What do the latest statistics say? They say …
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
By Jeremy Simpson In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs, have emerged as a growing force. eMarketer reporting expects 15.3 percent growth in Canada retail media this year, which is outpacing global …
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
Jon Picoult is a renowned expert on customer experience and the author of “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans”. By Stephen Shaw You would think by now that just about every company would have accepted the necessity to deliver an exceptional customer …