A Senior Executive Forum at the Ontario Bar Association Conference Centre, 20 Toronto Street, Toronto.
2019 Corporate Reputation Symposium
June 27, 2019 | Toronto, ON
A One-Day Forum Advice, Insights & Data
Topics Covered May Include:
Executive Training | Public Affairs | Marketing Communications | Stakeholder Relations | Investor Communications | Software & AI | Social Responsibility | Advisors, Advice & Agencies | Ethics & Oversights | Governance | Damaged Brand Recovery | Risk & Insurance + Reputation Damage | Employee Issues + Diversity | Customer Service Practices | Legal Preparedness | and more.
AGENDA (to be confirmed)
Why CEOs Need to Show Up + Speak Up For the Good of Company and Country*
Lead Keynote: Cheryl Kim
Canada needs leadership from the business community, yet most of us can’t name a single CEO. While Canadians debate carbon taxes, trade agreements, and immigration, our CEOs are overwhelmingly silent, hiding behind trade and business organizations that put out perfunctory press releases. Cheryl started her career as an investing reporter, interviewing CEOs and CFOs about their company performance, mergers, corporate governance, and covering the world of natural gas and power trading. Moved into the world of public relations, advising the C-Suite on how to protect their reputations during crises, raise their personal and company profiles, and preparing them for the inevitable media interview that would happen on the worst day of their career.
Featured Keynote Address
Session Title TBA
Matt Earle, Founder & CEO, Reputation.ca
Matt Earle is an entrepreneur and the founder and president of Reputation.ca, Canada’s leading online management reputation company. Matt is an expert in the area of search engine optimization and reputation management, with over 15 years of experience in the field. In addition to overseeing Reputation.ca and its growth, Matt makes regular national television and radio appearances as an expert on online reputation management and cyber-investigation.
Matt is also the co-founder of BermudaScholarships.com, a website which provides both scholarship providers and students a portal to research and apply and grant student scholarships in Bermuda.
Organizational Philosophy as the Foundation for Trust*
Mike Robitaille, President & Founder, Isaac Reputation Group
Corporate philosophy may be the most interesting and fatiguing conversation being had in business today. The relationship between a company’s philosophy – its vision, its “why,” its purpose, mission and values – and its bottom line is far from linear or logical. The importance of a company’s philosophy to its relationships with employees, customers, allies and industry is often more a matter of opinion than fact. Our personal and organizational philosophies are the great tangible; regarded as invaluable by those who possess them and odd abstractions by those without.
Inside the Lessons of the 2019 Reputation Study*
Dave Schotz, Executive Vice President, Leger
Leger has tracked corporate reputation in Canada for more than 20 years. Over that time we have seen companies succeed and others fail to grow and maintain their reputation. Dave Scholz, Executive Vice President at Leger, will discuss the importance of relationships and their impact on corporate reputation using examples from Maple Leaf Foods, Tim Hortons, Heinz, Boeing and more.
Dave Scholz is a partner and executive vice president at Leger. He specializes in reputation research and all aspects of communications.
What You Need to Know From 2019 Gustavson Brand Trust Index*.
Saul Klein Dean, the Gustavson School of Business, University of Victoria. We measured opinions of over 7200 Canadian consumers on 313 national brands, across 26 different product categories. Consumers have different expectations of brands depending on what they sell – consumers place more value on relationship trust with service-based brands. In contrast, consumers place more value on functional trust with product-based brands. While trust in key institutions has eroded significantly over the past few years, the average brand trust score for all brands surveyed in the 2019 trust index has gone up compared to last year. Find out full details at Mr. Klein’s presentation.
How Reputations Improved Home Renovations and Built a Canadian Success Story
Nancy Peterson, Founder & CEO, HomeStars. In 1992 Nancy joined the marketing department of Procter & Gamble Netherlands then returned to Canada in 1994 to join Kraft Foods. While at Kraft on maternity leave in 2003, she embarked on a major home improvement project, where she found it difficult to find reputable contractors. Her business concept was simple: take word-of-mouth online and enable consumers to share their home improvement experiences virtually. In 2005, she left a senior position at Kraft to start her own company. Launched in 2006, HomeStars is the leading online marketplace connecting homeowners and home improvement companies across Canada. It has ‘raised the bar’ on accountability, integrity and transparency in the home improvement industry. For the past five years, HomeStars has been on both the Chatelaine W100 list and the PROFIT 500 list of Canada’s fastest growing companies. In February of 2016, the company was acquired by HomeAdvisor, an IAC company and the operator of the largest home services marketplaces across the globe. HomeStars is now a member of the ANGI Homeservices group of companies. Nancy also represents Canada as a member of the global ISO committee which creates standards for Online Consumer Reviews that will improve the quality of reviews and protect consumers against fraudulent practices.
(Watch for Additional Speaker Announcements)
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