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Written by DM legendary copywriter Ron Marshak, this manual is the basis for the smash hit one-day workshop, Creating Direct Marketing That Really, Really Works. This seminar has been presented more than 50 times in Canada by DM magazine.  Used as the course text, the hands-on workbook can be used by any member of your team to create fool-proof ads in print, online, for the web…in any channel.

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