March 2022 Issue

Independent Agency Rethink Comes Out on Top The Institute of Canadian Agencies (ICA) has revealed its Creative Power List 2022, with independent agency Rethink named as number one in the ranking of Canada’s most creatively excellent agencies. Rethink surged from fourth place in 2021’s Creative Power List to reach the …

TALKING POINTS Bridging the Digital Divide for Remote Canadians. ISM, an IT managed services provider and subsidiary of Kyndryl, and OneWeb, the low Earth orbit satellite communications company, have partnered to offer competitive internet access to remote organizations and communities across Canada. ISM has deep roots in the Canadian IT …

By Rodger Desai As we increasingly rely on mobile devices to engage in payments and banking activity, the applications for digital identity technology are continuing to evolve in order to secure these transactions. With the digital payments industry expanding exponentially each year, digital identity technology now plays a key role …

By David Van Bruwaene The COVID-19 pandemic accelerated digital transformation across many industries. From financial services to healthcare, agile and fast-moving companies have expanded their in-person experiences to add virtual interactions online. These digital transformations are creating large amounts of digital data that didn’t exist previously. At the same time, …

A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System By Stephen Shaw It’s been touted as the “one number a business needs to grow”. A number based on asking just one question: “How likely are you to recommend us to a …

In a way, being in marketing is like being an animal in the safari. It’s eat or get eaten. The only way to survive in the marketing industry is to stay one step ahead of the rest. But since trends change daily, it’s not surprising when agencies fall through the …