DM Magazine

Steve Falk

As president and owner of Prime Data, Steve Falk leads a tremendously talented and engaged team. He's earned all of his adult income with businesses that put things in the mail and continually searches for opportunities where mail can add the most value to customer and donor communications.

The intersection of CRM and print

October 2, 2017

The constant change in marketing technology has demanded an “always in beta” approach. With e-commerce and digital marketing growing so rapidly, I’ve had to rethink the intersection of data and print. My conclusion is that the richest opportunities are realized when we bring together the best of the benefits of …