MasterCard, BMO introduce first biometric corporate card program in Canada, U.S.
BMO Financial Group (BMO) and MasterCard have begun a phased launch of Identity Check, the first biometric credit card program in Canada and the U.S. that will enable cardholders to verify transactions using facial recognition and fingerprint biometrics. Quickly dubbed “Selfie Pay” by the media, Identity Check will be used …
2016 Census Q&A with Dr. Doug Norris
One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …
Environics Analytics acquires the Boire Filler Group
Acquisition will expand EA’s custom consulting capabilities On March 21, 2016, Environics Analytics (EA) announced that it had acquired the Boire Filler Group, the Toronto-based data analytics company that specializes in predictive analytics, data management, business intelligence and customer-centric service for a wide range of clients including Hudson Bay …
Neuromarketing insights for fundraisers
Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …