Know your customer—Holiday edition
It’s a brand new world for retail—online sales, mobile payments—but not in Canada. We’ve lagged in adopting online commerce, though we’ve ramped up lately and should hit $34 billion by 2018. As for mobile payments, 90% of Canadians won’t use them. This is particularly evident during the holiday season. According …
Developing a thoughtful and realistic next-best-action strategy
Why knowing your customer starts with analytics and a well articulated next-best action strategy In a world of increasingly high consumer expectations, customers want to be known as individuals with distinct preferences, not just a member of a segment. The digital world is challenging marketers to consistently understand and …