Watching the Skies: Tech Developers Pioneering AI Tools Revolutionize Future Productivity and Logistics
Staff How we embrace this surging adoption of artificial intelligence (AI) in the economy of the future remains up for debate. Already, we’re seeing the impact of AI adoption in the workplace, in culture, and in finance, but it won’t end there. According to Goldman Sachs, AI is showing “very …
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health”. By Stephen Shaw Why do people make the buying choices they do? That simple question has preoccupied marketing researchers for more than half a century now. They’ve sought to understand what goes …
Eight Reasons Direct Mail is More Effective than Email Marketing
By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile? However, the latest …
What It Takes to Rewire a CPG Company to Outcompete in Digital and AI
By Abdul Wahab Shaikh and Shruti Lal, with Hannah Mayer and Spurthi Gummadala Answering six specific questions holds the key to successful digital and AI transformations for CPG companies. There’s a race on to capture value from digital and AI, and consumer packaged goods (CPG) companies are in danger of …
Ten Burning Problems With Loyalty Programs You Need to Fix
If you have one of the 10 problems with loyalty programs listed in this article, then it’s time to course correct and steer towards success By Zsuzsa Kecsmar Running a loyalty program is a long-term endeavor with lots of ups and downs along the way. Still, sometimes you might feel …
How Data Insights Power Customer Experience in Entertainment
Courtesy Info-Tech Research New insights from Info-Tech Research Group highlight the importance of adopting an Exponential IT mindset to meet the evolving demands of fans and capitalize on new business opportunities in the sports and entertainment sector. A recently published guide from the research and advisory firm outlines how sports …