Data Analytics

MELVILLE, NY—Verint Systems has added Digital Behavior Analytics to its Experience Cloud solution to create a deep, insightful and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps and other actions so organizations can see and analyze how customers navigate digital properties, …

First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …

Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

Partnership will prepare emerging leaders; Includes new courses on ethical data analytics and AI; scholarship funds in data science and software engineering; a design thinking program LONDON, ON–Western University and Royal Bank of Canada have partnered to help prepare the next generation of talent in navigating this era of unprecedented technical …

By David Yee Understanding the customer’s needs and behaviours, and pairing it with the right content, delivery channel and message, dramatically increases the odds the content will pique their interest. So, with technology playing a greater role in understanding consumer behaviour, it’s worth asking why so many brands still rely …

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …

Complimentary Protection During Peak Shopping Season When Store Uptime Is Critical OTTAWA–Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect …

The four new products include DonorRank, FireScapes, VisitorView, and WealthCare Toronto–Environics Analytics continues to develop innovative solutions to help its clients develop winning strategies for the Canadian marketplace. The company is pleased to announce the launch of a series of new products for the not-for-profit and public sectors as well …