E-commerceOperations and Logistics

The evolution of an expert fraud investigation team

Fraud investigation teams are an essential part of managing e-commerce fraud, but with the proliferation of fraud tools they have become somewhat of a taboo topic in the industry. Many of the new fraud solutions suggest that fraud investigator reviews can be completely eliminated and merchants can instead rely solely …

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E-commerceOperations and Logistics

‘Tis the season for e-commerce

Proven tips to help you get through the holidays T’was the month before Christmas, when all through the house, Everybody was scrambling, looking to buy a blouse. Company A waited and waited, now their site’s in repair, While Company B made the sale, they planned ahead to avoid the scare. …

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E-commerceEngagement & Analytics

How smartphone numbers can help e-commerce retailers improve their marketing

Gathering customer phone numbers and advertising their own phone numbers are two points rarely on the radar for marketers in e-commerce, yet both offer additional solutions to the main challenges for marketers: driving traffic to the website, increasing the number of conversions from browsing, preventing cart abandonment and remarketing. If …

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E-commerceOperations and Logistics

Canadians expect dynamic digital payment solutions and experiences

How Interac is adapting to deliver exceptional, innovative experiences for your customer We have truly entered an age of digital transformation. We are, increasingly, a digitally connected people engaging in ever more sophisticated tasks through technology—and this will only continue to escalate. This wave of technological change squarely impacts payments …

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E-commerceEngagement & Analytics

Data-driven e-commerce

Using Google Analytics to learn about and market to your customers Data has always been a part of online marketing and the data-first model should be no stranger to online marketers. Data-first means instead of running campaigns or strategies and then looking at the data to determine success or not, …

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E-commerceOperations and Logistics

Never miss out on a sale

Businesses large and small never want to miss out on a sale. In 2009, Jim McKelvey was operating a glass-blowing business and lost out on a sale because he was unable to accept credit cards. You may know the story: out of that experience McKelvey and Jack Dorsey founded Square, …

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E-commerceOperations and Logistics

Five tips for a successful e-commerce integration

  To succeed with e-commerce at any scale you need to connect your accounting, ERP, POS or warehouse systems to your e-commerce software. While managing a handful of orders a day manually might be slightly inconvenient, managing 50 or 100 is a big challenge and 1,000+ is impossible. There are …

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E-commerceEngagement & Analytics

The mobile wallet opens up opportunities for marketers

Marketers leveraging mobile wallet to connect with customers in real-time   In today’s always-connected world, smartphones are literally everywhere—including in our hands, on our bedside tables and at our side when we’re shopping. So are opportunities for marketers who want to engage their customers by delivering relevant, customized, location-aware content …

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E-commerceTargeting and Acquisition

U.S. customers eager to buy online from Canada

One retailer details how U.S. purchases have played a big role in the company’s success  Fred Pritchard tapped a small vein of online gold a few years back when the company he works for, Golda’s Kitchen, stocked a cooking accessory popularized by celebrity chef Jamie Oliver. U.S. shoppers were clamoring …

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Social Media

Are your social media accounts really engaging customers?

Using social media to promote, advertise and engage customers is vital for online businesses. People are now using social media platforms to communicate directly with brands—whether that’s saying how awesome they are or complaining about a service or product. Online businesses now have staff dedicated to keeping social media accounts …

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