How FUSE retooled for the tech, digital, social and XM era
FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …
High-value direct mail generates huge response for unlikely products
Spray foam insulation gets a sexy makeover; moving big rigs with postcards If you were to ask Betsy Cosper, vice president marketing at Icynene, if direct mail generates excitement for her business, she would say “absolutely. And, who knew this could happen to spray foam?” Cosper, an experienced marketing …
STARS: Soaring to new heights with direct mail
When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …
Automating the marketing ecosystem
Half a century ago IBM revolutionized the computing business by separating programs from hardware. Today a comparable revolution is underway: the shift to browser-based applications in the cloud. But that poses a dilemma for marketers: how do they combine multiple standalone applications to form a unified marketing ecosystem? At …