Cover
UNICEF new monthly donor campaign tops NAMMU awards

Departments
Editors Letter
Directives

Columns
Direct & Personal
Loyalty Landscape
A comparative cost analysis of Canada Post postage increases for January 2009
Unlock Your Data

Feature
VDP/VDI Report
Are you personalizing your mailing envelopes?
Building long-term rapport and return business
Moving beyond tow trucks and TripTiks at CAA (Maritimes)

Click!
Web site Optimization
How the Obama campaign maximized online donations
Using online customer experiences to drive sales
What are your Web analytics telling you?
2009 Outlook
2009: The year to focus on marketing relevance

News
Canada Post leverages Second Life to deliver marketing messages
Firms merge to form bilingual ad network
Marketing Store gets analytical with new campaign tools
Mobile marketing automation enables shared platforms
NCR and Experticity announce global reseller agreement
Neolane honoured for cross-channel marketing, lead management optimization solutions
New ad network bundles existing sites
New PayPal service adds options
Study finds 75 percent of new vehicle buyers research via Internet before deciding
Tucows domain name resource aims at marketers
Yahoo! Canada, P&G Pet Care combine to target Canadian pet lovers