Mid-year release includes new editions of HouseholdSpend and WealthScapes plus four new behavioural databases

TORONTO – Environics Analytics (EA) today announced the release of its mid-year 2016 data products, including updates of its core financial products and the launch of four new behavioural databases examining Canadian travel patterns, environmental attitudes, social engagement and philanthropic activities. The new data products add to EA’s suite of 40 databases—already the most comprehensive set of marketing-related data in Canada—that help organizations understand their customers and solve their business challenges.

The release covers 11 data products, including HouseholdSpend, which provides estimates of annual expenditures for 471 goods and service, and WealthScapes, EA’s database of 178 key financial variables that detail Canadians’ assets, liabilities and income. This year, EA also released two new variations of the popular database: WealthScapes Daytime, which provides financial data about the population that’s reachable in any area during daytime hours; and WealthScapes Fundraiser, which examines the giving capacity of prospective donors. EA’s four new behavioural datasets—built using national Statistics Canada’s surveys—are TravelCanada, GreenLiving, CommunityLife and GivingBack.

For individuals interested in the latest data on the financial state of the nation as revealed in WealthScapes 2016, EA will present a webinar on Thursday, September 15, at 2:00 PM EDT, hosted by Catherine Pearson, Senior Vice President and Practice Leader for the finance, insurance, travel and telecommunications industries; Rupen Seoni, Senior Vice President and Practice Leader for the packaged goods, automotive, public sector and not-for-profit practice; and Peter Miron, Vice President of Economic Data. The session will highlight how WealthScapes 2016 can help users better understand the changing investment behaviour, spending power, debt levels, net worth and charitable giving capacity of their customers. Please register here for the free hour-long webinar.

To learn more, visit environicsanalytics.ca, or contact EA at 416.969.2733 or inquiries@environicsanalytics.ca.

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