Attend. Learn. Network. Building Customer Loyalty
Do you know? Canadian consumers hold 175 million memberships in customer loyalty programs.
Do you know? 77 percent of members say loyalty programs make them more likely to continue doing business with brands?
Do you know? 58 percent modify their spending to maximize loyalty benefits
Do you know? 63 percent are more likely to recommend brands with good loyalty programs.
More importantly….Do you know what to do next if you want loyalty customers?
Do you know how to build any kind of program that successfully leverages those trends in your market? Do you know what pitfalls to avoid so you don’t damage the relationships you’ve worked so hard to achieve? Do you know the best ways to communicate with each segment of your loyalty members? Do you know why members who are actively participating in your loyalty program are 11x more likely to be very satisfied and yet only 18 percent actually feel that way? Do you know the best ways to integrate data analytics and big data to build loyalty?
Get answers to these questions and hundreds more by attending this intensive top-level, one-day Executive Intensive Workshop for managers in marketing, advertising, customer service and business development at retailers, financial services, consumer goods, ecommerce companies–in fact any organization which wants to enhance, improve and expand their customer-retention programs and customer loyalty results immediately.
Attend and get not only a wealth of new information which will give you immediate action items to improve your marketing campaigns and loyalty programs…but also deep insights you’ll carry with you to understand the core principles of loyalty-based marketing. Only this workshop delivers the hard data combined with strategic insights and tactical implementation advice. There are many unique and unexpected insights on Loyalty Marketing which you’ll learn in a single day.
The workshop will give you and your team a solid grounding in advanced loyalty program management. You’ll get hard data, new insights, strategic updates and tactical proofs-of-concepts for an increasingly complex challenge in marketing.
Did you know: Only 12 percent of loyalty program members perceive their experience with the brand as better than that of non-member customers. Are you customers feeling the same way? What can you do right away to fix this serious flaw?
Don’t get left behind as the loyalty sector (and your entire marketing chain) rapidly evolves. Some of what you and your team will come away with after this intensive, unique and revealing seminar includes:
> Key findings from the brand new 2018 Loyalty Report (800+ programs including 125 Canadian programs). You’ll receive a complete copy of this unique and valuable tool. It’s filled with astounding research, brilliant insights, hard core blueprints, nuts & bolts numbers you can use today…and so much more. We’ll discuss the findings, show you why loyalty members feel and behave the way they do, and what you can do next to avoid catastrophic mistakes and zero in on the best next moves.
We’ll immerse you in a special mini-seminar for part of the day which reveals and explains the glue that holds members together for your long term profitability. Step inside the world of customer engagement as two special guest instructors lead lessons your team will never forget. Come with us as we map the human and digital journey to customer engagement. The mini-workshop is led by Maria Pallante and Morana Bakula.
AGENDA (Get the brochure)
8:00 am Registration Opens
Continental Breakfast | Networking
8:45 am Welcome, Opening Remarks, First Insights
9:00-10:00 am. The Loyalty Report 2018. We delve inside the most extensive research report on loyalty marketing in Canada. We’ll examine the key findings in more detail. We’ll interpret what some of the results means for loyalty programs in general and for tactical decisions in particular. We’ll present added findings from this year’s research as well as show you what you need to be thinking about for future campaigns and operational objectives. And more.
10:15 am-12:30 pm. Engagement & Loyalty Workshop with Scott Robinson. Now that we’ve seen and examined how your customers and potential customers are reacting to, using and adapting to loyalty programs, we’ll roll up our sleeves and get down to the business of turning information into action. Scott brings a hands-on approach to demonstrating the key tools you’ll need to enroll, engage and embrace your members. He’ll show you how smart marketers are anticipating the way consumers want to hear from you, and the ways you have at your disposal to ensure you’re doing what you need to do to meet future challenges. And much more.
12:30-1:30 pm. Lunch
1:30-2:15 pm. Mapping the Human and Digital Journey to Customer Engagement – Mini Workshop with Maria Pallante & Morana Bakula. One of the keys to a great and successful loyalty program is the ability to both understand and to implement operational programs that balance and interpret consumer and member demand for their loyalty. This mini-workshop outlines ideas and tactics you can use immediately to provide great experiences for your members. There are stories to tell and outcomes to evaluate in every program.
2:15-2:45 pm. Break | Networking | Discussion | Refreshments
2:45 – 3:45 pm. A Question of Data Analytics & What to Do Now — Rich Boire, Environics Analytics. One of Canada’s top data analytics experts leads you through the newest, best, deepest and most sought-after intensives about the rapidly evolving world of customer analytics, big data and big results. Richard Boire of Environics Analytics has long been one of Canada’s most trusted advisors and program builders in this world. You’ll come away with insights about the role of analytics and big data in your customer loyalty programs no matter what kind of program you have or what kind of data you collect and process. Don’t miss it.
3:45 pm -4:30 pm. Expert Panel Discussion. The day’s speakers as well as one or two special guests will sum up the findings, tap into your thoughts, discuss your individual cases, add other insights, tell their favourite success stories, and in general allow you to pick their brains, engage them in debate or simply listen to the feedback.
4:30 pm – 5:00 pm. Closing comments & networking reception
Scott Robinson, VP Design and Strategy, Bond Brand Loyalty. Scott Robinson leads the loyalty consulting & solutions discipline and is thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for their specific objectives and environments, and ensuring Bond Brand Loyalty maintains market leadership in terms of loyalty and CRM innovation, technique and approach. Scott has more than ten years’ experience designing, implementing and optimizing large-scale loyalty and CRM programs, and helping clients understand how to use them as stepping stones for inspiring powerful relationships with their customers. Scott brings a highly disciplined analytics approach to strategy development for clients. He launched and developed Maritz’ Consumer Insights and Strategy Group, and spearheaded the development of the CRM principles and techniques, campaign management protocols and consumer data-driven strategy development tied to some of North America’s most loyalty programs.
Maria Pallante, Vice President, Loyalty Solutions. Maria leads a loyalty marketing operations team specializing in launching, managing and optimizing programs for North American clients. Her focus is on implementing effective customer retention and engagement strategies, underpinned by operational excellence. Maria has established
a disciplined approach to implementations that is leveraged for all clients, and serves as the basis for the Operational Readiness Assessments.
Morana Bakula, Vice President, Customer Experience. Morana leads Bond’s Customer Experience practice which includes a multidisciplinary team of Customer Experience Strategists, Learning Strategists, Instructional Designers and Project Managers. Morana is a trusted client adviser and an award-winning learning professional with 10 years of experience architecting strategic learning and motivation solutions while bringing tremendous passion and commitment to helping our clients deliver a sustained differentiated customer experience.
Richard Boire, Senior Vice President, Environics Analytics. A recognized authority on predictive analytics and data science, Richard Boire is Senior Vice President of the Innovation Hub at Environics Analytics, where he focuses on transforming data into insights to drive more effective CRM results. With over 30 years of experience in relationship and database marketing, Richard pioneered the use of predictive modeling for direct marketing applications while working for American Express and Reader’s
Digest. In 1994, he formed an analytics and database consultancy that became the Boire Filler Group, offering analytical and database services. Active in the marketing community, he has taught applied statistics, data mining and database marketing at several Canadian colleges and universities. In addition, he has served as a speaker and chair of a number of trade conferences for organizations such as the Canadian Marketing Association and Direct Marketing Association. He is the author of Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Problems
DATE: Thursday, April 19, 2018 | 8:30 am to 5:30 pm | You must be registered in advance to attend. SAVE almost $1000.00 on Corporate Team registration | Space is limited | Please join us for this special one-day executive intensive workshop| Regular Individual Rate: $795.00 PP | Corporate Rate: $2195.00 (up to 4 individuals)
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