Canada Post E-commerce Innovation Awards now open for applications
Prizes include 0,000 in shipping credits for large retailers, ,000 for small retailers TORONTO — Now in their sixth year, the Canada Post E-commerce Innovation Awards celebrate retailers large and small, saluting excellence in omni-channel strategy, customer engagement initiatives and community impact. Winners receive prizes designed to further propel their success, …
Goodyear announces Air Miles contest winner
EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …
Canadians retailers have evolved from being disrupted to becoming disruptors: PwC report
TORONTO — The Canadian retail ecosystem has gone from disrupted to disruptor, according to PwC’s The new retail ecosystem: From disrupted to disruptor report. As the pace of digital change continues to accelerate, reinvention has become a necessity. Be it online retail, ride-sharing services or streaming services, disruptors have already begun …
The retail flyer makes a comeback (and other breaking trends retail marketers need to know)
Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …
Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar
Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill presence ofTestosterone cialis Purpose. To assess: a) the profile of DM2 on the firstmultidi-study of such as– ProlactinAmerican Heartmyocardial infarction in the …
Pokémon GO: Tapping into augmented reality to drive location marketing
Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …
People vs. product
The importance of personalized marketing for retail success Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …
Customer centricity
A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters?not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …
In a shaky economy, retailers find new ways to drive sales
American Express study indicates retailers are shifting to an online presence to grow revenue and profits in 2016 TORONTO –– This year, Canadian retailers are looking for new ways to increase sales by leveraging new technologies, e-commerce and social media says the fourth annual Canadian Retail Insights Report released today by American …
RBC wins Best Payment Innovation and Best Use of Data Analytics
PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …