E-commerceIndustry NewsMobile Marketing

Mobile drives over a third of all email-generated revenue for the first time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …

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Industry NewsMobile Marketing

Fathom launches enterprise product and platform

Fathom’s high accuracy scalable technology redefines BLE location, context and intelligence VANCOUVER, BC and LONDON, UNITED KINGDOM — Today Fathom introduces its suite of products to the public. Fathom — a hardware and cloud-based software system — has been designed to redefine the beacon and IoT space. Fathom delivers a wide …

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Industry NewsMobile Marketing

Mastercard and BMO make fingerprint and ‘selfie’ payment technology a reality in North America

New biometric app for commercial use available in the U.S. and Canada LAS VEGAS – Mastercard today announced the North American rollout Identity Check Mobile, a new payment technology application that uses biometrics, including fingerprint and facial recognition, to verify a cardholder’s identity and simplify online shopping. BMO Financial Group (BMO) …

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Industry NewsMobile Marketing

Mobile payments awareness grows, cash use declines; consumers demand more to make the leap to mobile, Accenture survey finds

TORONTO — Sixty-three percent of consumers in Canada use cash at least weekly to make purchases at a merchant location, down five percentage points from 2015 – the most significant decline in use of traditional payment methods over the past year, according to a new report from Accenture. Awareness of …

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Engagement & AnalyticsIndustry NewsMobile Marketing

comScore introduces mobile audience campaign reporting in Canada, UK

Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …

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DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

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Industry NewsMobile MarketingRetail

Moneris continues contactless payment leadership in Canada as Apple Pay expands

With 25 per cent of payments resulting from contactless transactions today, Moneris expects growth to increase with broader adoption of Apple Pay TORONTO, ON — Moneris Solutions Corporation (“Moneris”), one of North America’s leading credit and debit card processors, welcomes the Canadian expansion of Apple Pay enablement for Interac, Visa …

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Data AnalyticsMarketing Apps

Know what your consumers really want, thanks to cognitive commerce

The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …

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E-commerceIndustry NewsMarketing Apps

MasterCard, BMO introduce first biometric corporate card program in Canada, U.S.

BMO Financial Group (BMO) and MasterCard have begun a phased launch of Identity Check, the first biometric credit card program in Canada and the U.S. that will enable cardholders to verify transactions using facial recognition and fingerprint biometrics. Quickly dubbed “Selfie Pay” by the media, Identity Check will be used …

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Industry NewsMarketing Apps

BMO Financial Group and MasterCard begin roll-out of first in Canada and U.S. biometric corporate card program

Corporate cardholders will be able to use selfies and fingerprint scans to verify their identify when making online purchases TORONTO — BMO Financial Group (BMO) and MasterCard today marked the beginning of phased launch of the first biometric corporate credit card program in Canada and the U.S. that will enable cardholders to …

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