Direct MailIndustry News

Supremex acquires Premiere Envelope

Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada. …

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Data AnalyticsIndustry News

Environics Analytics launches national database for enhancing customer profiles

CanadaReach compiles contact data on nine million households Environics Analytics (EA) has announced the launch of CanadaReach, a new multi-sourced compiled database of nine million households intended to help organizations augment their customer records with contact and other information to create more robust profiles. Offering the highest coverage rate in Canada, …

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Data AnalyticsIndustry News

Cameron Dow named president of SAS Canada

Bringing over 21 years of IT industry experience to the role, Dow will focus on driving revenue growth and customer success while maintaining a winning workplace culture SAS, the leader in analytics, has announced it has appointed Cameron Dow as President of SAS Canada. “This is a unique and exciting …

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Direct MailIndustry NewsRetail

Connected Canadians embrace new trend: Commuter commerce

14% of Canadian commuters are already engaged in this trend and 76% would consider it if mobile shopping options were easily available A new benchmark study from PayPal Canada and Ipsos reveals that Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is …

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Engagement & AnalyticsIndustry News

Shine launches Shine Influencers

Toronto communications agency launches new division to facilitate the relationship between brands and influencers Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will …

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Industry NewsRetail

New SAS data shows Canadians plan to spend less this holiday season

Canadian shoppers plan to buy less this holiday season than they did in 2014, according to new research from SAS, the analytics leader. In its second year of holiday shopping research, SAS polled 3,458 consumers in the United States, Canada, the United Kingdom, Australia and New Zealand to uncover holiday …

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Industry NewsLoyalty

Bob Macdonald appointed to Loyalty360 Board of Advisors

Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association. Bond Brand Loyalty, North America’s leading brand loyalty agency, is a proud member of the association and a sponsor of Loyalty360’s Engagement …

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DigitalIndustry News

Cineplex Digital Solutions introduces fully interactive, engaging digital hoarding offering for retailers and shopping centres

CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments. A plug-and-play solution that …

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DigitalIndustry News

Astral Out of Home introduces TSA Interactive

Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …

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Industry NewsPrint

St. Joseph’s Communications releases latest trend report: 2016 Print in a Digital World

St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World“. The trend report identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital. “When some of the biggest …

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