Industry News

CAMP Announces Launch of its 2015 Marketing Awards

The Canadian Association of Marketing Professionals announced today the launch of its inaugural awards program, which celebrate individual marketing achievements in the Canadian marketing community. The awards include ten categories covering a broad range of marketing focus. In addition to specific marketing categories in the Brand, Digital, Experiential, Integrated, and …

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Data AnalyticsIndustry News

Environics Analytics’ Tony Lea Receives Lifetime Research Award

The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …

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Data AnalyticsIndustry News

Teradata Announces Social Advertising Capability on Facebook

Teradata Digital Marketing Center utilizes Facebook Custom Audiences for more accurate targeting of Facebook ads  Teradata Marketing Applications, a division of Teradata Corp. the big data analytics and marketing applications company, has announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as …

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DigitalIndustry NewsTargeting and Acquisition

The Great White North Testing Ground

Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …

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Industry News

CMA appoints Doug Brooks as new President and CEO

The Canadian Marketing Association is pleased to announce the appointment of Doug Brooks as its new President and CEO.  Brooks replaces John Gustavson who is resigning his position with CMA after more than 25 years leading Canada’s largest marketing association. “We are very pleased to have Doug join the association …

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DigitalFundraisingIndustry NewsOperations and Logistics

DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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Data AnalyticsIndustry News

Integration of analytics talent into the organization is key to analytics success, MIT Sloan Management Review & SAS

Study also finds that companies with a data scientist role are twice as likely to have a strategy for prioritizing and measuring analytics projects In new research released today by MIT Sloan Management Review and SAS, managers surveyed around the world report that attracting, rewarding and integrating analytics talent into …

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Industry News

DM Wrap-up: week of April 20

TELUS and CIBC team up to add value to Canadians’ everyday purchases with new credit card Customers can earn and redeem points for TELUS products and services with new CIBC TELUS Rewards Visa card TELUS and CIBC announced the launch of CIBC TELUS Rewards® Visa* card, a new co-branded credit card …

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Industry News

DM Wrap-up

MET Fine Printers planning operational expansion MET Fine Printers (MET) today announced its plans to expand its operations through an arrangement with Rhino Print Solutions (Rhino), enabling customers across North America to access a richer selection of print and new media services under the MET brand. The expansion involves select …

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