66% of marketers can’t calculate the value of their customers

Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …

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Environics Analytics named to Profit 500 list of Canada’s fastest-growing companies

Toronto-Based Data Analytics Company Ranks 322nd on 2016 List TORONTO – Canadian Business and PROFIT announced today that Environics Analytics (EA) has been named to the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. The PROFIT 500 list, which rates businesses’ revenue growth over five years, ranked EA 322nd …

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comScore introduces mobile audience campaign reporting in Canada, UK

Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …

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Teradata’s new customer journey analytic solution creates behavioral insights to deliver a distinct customer experience

Data Science meets marketing as companies connect interactions to ensure a personalized and relevant customer journey ATLANTA — Teradata, a leading analytics solutions company, today announced the Teradata Customer Journey Analytic Solution, a complete set of capabilities for discerning the behavioral paths of each individual customer, determining the next best interaction …

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Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians blurred vision …

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Supremex acquires Bowers Envelope

MONTREAL — Quebec’s Supremex Inc., a manufacturer of stock and customer envelopes, packaging and specialty products, has acquired assets of Bowers Envelope Company Inc., in Indianapolis, Indiana. “This acquisition, while relatively small, aligns with our strategy to extend our reach in key markets and to expand our value added offering …

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Canadians’ overwhelming response enables ‘best ever’ Census in 2016

OTTAWA — The willing participation of Canadians has enabled Statistics Canada to achieve the ‘best Census ever,’ the agency announced today. “The 2016 Census will provide high-quality information for virtually all communities across Canada,” said Chief Statistician Wayne R. Smith. “We thank Canadians for making this the best census since …

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Canada Post, CUPW agree to extend mediation again, by 24 hours

OTTAWA – Canada Post and the Canadian Union of Postal Workers (CUPW) have once again agreed to extend mediation another 24 hours. Both parties will continue to negotiate with the assistance of the special mediator into Tuesday, August 30. The current collective agreements will continue to apply for the next …

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Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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PUDO launches PUDOfuse: A proprietary application for e-commerce retailers through the Shopify App Store

PUDOfuse brings cost savings and convenience to parcel delivery TORONTO –– PUDO Inc., which is building North America’s only “carrier-neutral” and fully-staffed parcel pick-up/drop-off network, today announced a launch for its proprietary technology – PUDOfuse. PUDOfuse allows e-commerce companies, retailers and other PUDO partners to integrate, automate and customize product delivery – with significant logistical …

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