Industry News

Although organizations rank CX as their top strategic performance measure, only 13% grade their CX delivery a 9 out of 10 or better, and just 10% say their digital business strategy is optimized NEW YORK — Organizations around the world are failing to implement effective digital customer experience (CX) strategies, according …

Neil Gallaiford will remain as CEO as agency gears up for further U.S. growth TORONTO — On the heels of its recent fundraising account win of Dallas-based cancer research foundation Susan G. Komen, Stephen Thomas Ltd (ST) has announced that Paula Attfield has been promoted to president from her previous role as executive …

GUELPH, ON — This week marks the fifth consecutive year that Inbox Marketer’s CONNECT email platform has been ranked number one amongst mid-market vendors by the Red Pill Email Report. The comprehensive Email Vendor Features & Functions Guide ranked 20 international email service providers based on 600 questions across eight different …

TORONTO — The Canadian retail ecosystem has gone from disrupted to disruptor, according to PwC’s The new retail ecosystem: From disrupted to disruptor report. As the pace of digital change continues to accelerate, reinvention has become a necessity. Be it online retail, ride-sharing services or streaming services, disruptors have already begun …

Canadian businesses gain faster and greater access to data-driven insights with new analytics powerhouse TORONTO, ONTARIO — Equifax today announced the launch of Equifax Ignite, a data analytics powerhouse that can rapidly deliver business insights in a self-serve environment. “Harnessing both structured and unstructured data can be a tremendous challenge …

COLUMBUS, Ohio — DeviceBits has released its latest whitepaper: Self-Support Automation: The New Strategy Powering Customer Service. The whitepaper highlights the transition companies are undergoing today to ease the burden of traditional customer service into more of a self-service support environment desired by consumers versità of Naplespopulation, diabe-responses that keep it in …

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …

Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of digital marketing and analytics firm TORONTO — Today, Deloitte announced the acquisition of Cornerstone Group of Companies, a Toronto-based digital marketing and analytics firm with more than a quarter century of success in customer acquisition …

MONTRÉAL — Quebecor Media Group is joining forces with Tuango in a partnership that will open up new opportunities for the customers of each. Under the agreement, Quebecor’s advertisers will be able to pay for advertising placements on Quebecor’s multiplatform media inventory – television, digital, newspapers, magazines, out-of-home – with goods …