More than one-third of Canadian firms do not have cybersecurity insurance: FICO report
While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …
Canadian retailers view mobile commerce as the way of the future: AMEX study
American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …
26% of media consumption will be mobile in 2019: Zenith forecast
LONDON — Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an …
Customers Sitting on $16 Billion of Unredeemed Loyalty Points
New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …
Three in five consumers think marketers fail to target them effectively
BRISTOL, UK — Despite the growing availability of online and offline customer data, three in five consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over …
Nordstrom expands loyalty program in Canada with launch of Nordstrom Rewards Visa
SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …
McGill University receives $25-million gift in support of retail management education
Gift from the Bensadoun Family Foundation to serve as catalyst for launch of international school in retail management in the heart of Montreal Montreal, Quebec — Retail icon and philanthropist Aldo Bensadoun has stepped forward with a visionary gift to his alma mater, McGill University, aimed at creating new knowledge and developing leaders …
Air Canada to part ways with Aimia
MONTREAL — Data-driven marketing and loyalty analytics company Aimia Inc. on Wednesyda reported its financial results for the quarter ended March 31, 2017 and commented on the status of discussions with Air Canada. This quarterly earnings release should be read in conjunction with the consolidated financial statements and the MD&A which can be …
Marketers still feel the need to hoard customer data: BlueVenn survey
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Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing
Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …